general
frequency | wkly m |
publication day | tuesday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 177 |
zone | AB-CENTRAL (NORTH EAST) |
circulation
total circulation: | 10,500 |
paid: | 2,797 |
controlled: | 7,419 |
electronic: | 84 |
audit date: | 2022/02/22 |
audit basis: | Publisher Sworn - Free |
ROP rates
Level 1 Open Gross | $3.58 |
Full Colour |
1/4 page |
$294.00 |
|
1/2 page |
$294.00 |
|
full page |
$294.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $3.80 |
Net FSI rate charge (CPM) | $-1.00 |
inserts
quantity (confirm prior)
|
9,500
|
publication specification
|
Publishers rights reserved. Reservations & closing: Thursday Noon
|
booking deadline
|
Thu 12pm MT
|
material deadline
|
Thu 5pm MT
|
|
ROP specifications
1C -
1.45"
|
6C -
9.45"
|
2C -
3.0"
|
7C -
0.0"
|
3C -
4.65"
|
8C -
0.0"
|
4C -
6.25"
|
9C -
0.0"
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
1C -
1.45"
|
6C -
9.45"
|
2C -
3.0"
|
7C -
0.0"
|
3C -
4.65"
|
8C -
0.0"
|
4C -
6.25"
|
9C -
0.0"
|
5C -
7.85"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.45"w x 3.0"h
|
1/8 page (H)
|
4.65"w x 3.86"h
|
1/8 page (V)
|
3.0"w x 7.0"h
|
1/4 page (V)
|
4.65"w x 6.5"h
|
1/3 page (H)
|
9.45"w x 4.33"h
|
1/3 page (V)
|
4.65"w x 8.75"h
|
1/2 page (H)
|
9.45"w x 6.5"h
|
1/2 page (V)
|
4.65"w x 12.64"h
|
3/4 page (V)
|
9.45"w x 9.75"h
|
Page Dominant
|
7.85"w x 9.75"h
|
Full page
|
9.45"w x 12.64"h
|
regular features
LIFESTYLE - Gardening |
Weekly |
|
demographics
total population |
|
males |
2,380 |
females |
2,400 |
total households |
|
with children |
511 |
without children |
387 |
person / household |
2.9 |
household income
average |
$71,250 |
percent over $60k |
51% |
percent over $100k |
27% |
education
none |
25% |
other |
74% |
high school |
19% |
trades |
14% |
college |
18% |
university |
23% |
labour force top industries
average household spending / yr
mortgage payments |
$5,027 |
cell and internet |
$561 |
home renovations |
$2,911 |
rrsp's |
$1,636 |
lotteries |
$138 |
health insurance |
$340 |
appliances |
$341 |
furnishings |
$810 |
computer hardware |
$342 |
auto / truck purchase |
$2,821 |
auto / truck lease |
$598 |
air travel |
$332 |
agriculture
total number of farms |
53 |
livestock farms |
1 |
oilseed farms |
1 |
wheat farms |
0 |
farms using internet |
5 |
|