general
| frequency | semi-mon a |
| publication day | 2nd & 4th wednesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 224 |
| zone | AB-CENTRAL (SOUTH EAST) |
circulation
| total circulation: | 15,921 |
| paid: | 0 |
| controlled: | 15,921 |
| electronic: | |
| audit date: | 2016/04/22 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $-1.00 |
| Full Colour |
1/4 page |
$-1.00 |
|
1/2 page |
$-1.00 |
|
full page |
$-1.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $-1.00 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
Publishers right reserved. Reservation & closing: Friday Noon
|
| booking deadline
|
7 Days Prior
|
| material deadline
|
7 Days Prior
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 6.0"h
|
|
1/4 page (V)
|
5.0"w x 7.75"h
|
|
1/3 page (H)
|
10.25"w x 5.25"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.75"h
|
|
1/2 page (V)
|
5.0"w x 15.25"h
|
|
3/4 page (V)
|
10.25"w x 11.785"h
|
|
Page Dominant
|
8.5"w x 11.785"h
|
|
Full page
|
10.25"w x 15.25"h
|
|
demographics
| total population |
|
| males |
35,561 |
| females |
38,209 |
| total households |
|
| with children |
7,335 |
| without children |
7,241 |
| person / household |
2.4 |
household income
| average |
$60,167 |
| percent over $60k |
41% |
| percent over $100k |
15% |
education
| none |
13% |
| other |
87% |
| high school |
25% |
| trades |
12% |
| college |
25% |
| university |
25% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,226 |
| cell and internet |
$467 |
| home renovations |
$2,418 |
| rrsp's |
$1,555 |
| lotteries |
$130 |
| health insurance |
$312 |
| appliances |
$345 |
| furnishings |
$703 |
| computer hardware |
$267 |
| auto / truck purchase |
$2,780 |
| auto / truck lease |
$530 |
| air travel |
$340 |
agriculture
| total number of farms |
20 |
| livestock farms |
1 |
| oilseed farms |
1 |
| wheat farms |
4 |
| farms using internet |
13 |
|
