general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 212 |
| zone | AB-60MIN-EDMONTON |
circulation
| total circulation: | 6,887 |
| paid: | 0 |
| controlled: | 6,887 |
| electronic: | |
| audit date: | 2024/02/28 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.02 |
| Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$103.00 |
|
full page |
$116.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.05 |
| Net FSI rate charge (CPM) | $110.00 |
inserts
| quantity (confirm prior)
|
10,400
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Friday 3:00 p.m.
|
| booking deadline
|
Fri 4pm MT
|
| material deadline
|
Fri 3pm MT
|
|
ROP specifications
|
1C -
1.36"
|
6C -
7.65"
|
|
2C -
2.44"
|
7C -
8.95"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.35"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.36"
|
6C -
7.65"
|
|
2C -
2.44"
|
7C -
8.95"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.04"
|
9C -
0.0"
|
|
5C -
6.35"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
2.25"w x 7.75"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.14"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
7.75"w x 11.25"h
|
|
Full page
|
10.25"w x 15.14"h
|
special supplements
| AGRICULTURE - General |
October |
| AGRICULTURE - Livestock |
February |
| AGRICULTURE - Livestock |
March |
| EDUCATION - Local Schools |
August |
| HOME IMPROVEMENT - Fall |
September |
| HOME IMPROVEMENT - Lawn and Garden |
April |
| HOME IMPROVEMENT - Lawn and Garden |
May |
| HOME IMPROVEMENT - Lawn and Garden |
June |
|
demographics
| total population |
|
| males |
13,066 |
| females |
12,605 |
| total households |
|
| with children |
3,501 |
| without children |
2,248 |
| person / household |
3 |
household income
| average |
$87,366 |
| percent over $60k |
64% |
| percent over $100k |
29% |
education
| none |
16% |
| other |
84% |
| high school |
29% |
| trades |
18% |
| college |
25% |
| university |
11% |
labour force top industries
average household spending / yr
| mortgage payments |
$5,704 |
| cell and internet |
$637 |
| home renovations |
$3,234 |
| rrsp's |
$2,900 |
| lotteries |
$159 |
| health insurance |
$418 |
| appliances |
$412 |
| furnishings |
$975 |
| computer hardware |
$413 |
| auto / truck purchase |
$3,645 |
| auto / truck lease |
$766 |
| air travel |
$473 |
agriculture
| total number of farms |
620 |
| livestock farms |
16 |
| oilseed farms |
86 |
| wheat farms |
25 |
| farms using internet |
230 |
|
