general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 10C tabloid |
| career / classified format | 10C tabloid |
| page depth | 143 |
| zone | AB-60MIN-CALGARY |
circulation
| total circulation: | 219 |
| paid: | 219 |
| controlled: | 0 |
| electronic: | |
| audit date: | 2022/02/22 |
| audit basis: | Publisher Sworn-Paid |
ROP rates
| Level 1 Open Gross | $0.00 |
| Full Colour |
1/4 page |
$58.00 |
|
1/2 page |
$93.00 |
|
full page |
$183.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.00 |
| Net FSI rate charge (CPM) | $0.00 |
inserts
| quantity (confirm prior)
|
219
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Friday Noon
|
| booking deadline
|
Fri 12pm MT
|
| material deadline
|
Fri 12pm MT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
|
Banner
|
10.34"w x 2.143"h
|
|
1/8 page (H)
|
4.046"w x 4.0"h
|
|
1/8 page (V)
|
4.046"w x 4.0"h
|
|
1/4 page (V)
|
4.046"w x 5.071"h
|
|
1/3 page (H)
|
4.046"w x 7.143"h
|
|
1/3 page (V)
|
4.046"w x 7.143"h
|
|
1/2 page (H)
|
10.34"w x 5.071"h
|
|
1/2 page (V)
|
10.34"w x 5.071"h
|
|
3/4 page (V)
|
6.144"w x 10.214"h
|
|
Page Dominant
|
6.144"w x 10.214"h
|
|
Full page
|
10.34"w x 10.214"h
|
regular features
| AUTOMOTIVE - Vehicle Sales |
Weekly |
| LIFESTYLE - Health & Wellness |
Weekly |
| TOURISM/TRAVEL - Local Attractions |
Weekly |
|
demographics
| total population |
|
| males |
1,374 |
| females |
1,484 |
| total households |
|
| with children |
236 |
| without children |
380 |
| person / household |
2.7 |
household income
| average |
$60,792 |
| percent over $60k |
35% |
| percent over $100k |
10% |
education
| none |
28% |
| other |
72% |
| high school |
26% |
| trades |
12% |
| college |
20% |
| university |
13% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,369 |
| cell and internet |
$559 |
| home renovations |
$2,850 |
| rrsp's |
$1,087 |
| lotteries |
$124 |
| health insurance |
$321 |
| appliances |
$424 |
| furnishings |
$738 |
| computer hardware |
$269 |
| auto / truck purchase |
$2,773 |
| auto / truck lease |
$579 |
| air travel |
$299 |
agriculture
| total number of farms |
132 |
| livestock farms |
2 |
| oilseed farms |
1 |
| wheat farms |
3 |
| farms using internet |
28 |
|
