general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 7C tabloid |
| page depth | 177 |
| zone | AB-60MIN-CALGARY |
circulation
| total circulation: | 17,544 |
| paid: | 40 |
| controlled: | 16,885 |
| electronic: | 659 |
| audit date: | 2024/02/22 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.92 |
| Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$123.00 |
|
full page |
$151.00 |
| position charge |
N/A
|
| career / classified rate | $2.05 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
15,100
|
|
publication specification
|
|
Max. FOLDING: 1/2 fold-10.5" x 13.75". WEIGHT 50g. Shipping: skids or boxes only. LABELS: incl. insertion date, # of inserts, name and phone number of shipper. RECEIVING HOURS: 8am-3pm Mon-Fri.
|
| booking deadline
|
Fri 12pm MT
|
| material deadline
|
Mon 10am MT
|
|
ROP specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.45"
|
6C -
8.0"
|
|
2C -
2.6"
|
7C -
9.45"
|
|
3C -
4.0"
|
8C -
0.0"
|
|
4C -
5.35"
|
9C -
0.0"
|
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 3.86"h
|
|
1/8 page (V)
|
3.0"w x 7.0"h
|
|
1/4 page (V)
|
4.65"w x 6.5"h
|
|
1/3 page (H)
|
9.45"w x 4.33"h
|
|
1/3 page (V)
|
4.65"w x 8.75"h
|
|
1/2 page (H)
|
9.45"w x 6.5"h
|
|
1/2 page (V)
|
4.65"w x 12.64"h
|
|
3/4 page (V)
|
9.875"w x 9.75"h
|
|
Page Dominant
|
7.85"w x 9.75"h
|
|
Full page
|
9.45"w x 12.64"h
|
regular features
| LIFESTYLE - Health & Wellness |
Monthly |
| LIFESTYLE - Home Improvement/Decorating |
Monthly |
|
demographics
| total population |
|
| males |
20,872 |
| females |
20,755 |
| total households |
|
| with children |
5,620 |
| without children |
4,062 |
| person / household |
2.8 |
household income
| average |
$106,546 |
| percent over $60k |
64% |
| percent over $100k |
39% |
education
| none |
10% |
| other |
90% |
| high school |
26% |
| trades |
13% |
| college |
23% |
| university |
27% |
labour force top industries
average household spending / yr
| mortgage payments |
$6,385 |
| cell and internet |
$675 |
| home renovations |
$4,096 |
| rrsp's |
$4,755 |
| lotteries |
$202 |
| health insurance |
$542 |
| appliances |
$460 |
| furnishings |
$1,183 |
| computer hardware |
$499 |
| auto / truck purchase |
$4,289 |
| auto / truck lease |
$1,002 |
| air travel |
$713 |
agriculture
| total number of farms |
1,182 |
| livestock farms |
30 |
| oilseed farms |
18 |
| wheat farms |
32 |
| farms using internet |
474 |
|
