Olds Albertan
Research and support: AdWest Marketing Inc. (info@adwestmarketing.ca)
Bookings and material: AB Weekly Newspapers Association (displayads@awna.com)
Group or publisher: Murray Elliott
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format7C tabloid
    page depth210
    zoneAB - 60min - Red Deer
  • circulation
  • total circulation:6,958
     paid:54
     controlled:6,904
    audit date: 2013-01-08
    audit basis: CMCA Free
  • ROP rates
  • ROP open line rate$0.92
    colour B + 1C $125.00
    B + 2C $175.00
    process $250.00
    position charge 0.50% of ad cost
    career / classified rate$1.06
    Net FSI rate charge (CPM)$86.90
  • inserts
  • Insert quantity required 7,130
     
    special instructions
    Must be folded to max finished size no larger than 8.5" X 11." Max 50 gm weight. Bundled/strapped in 100's. Charges will apply for shipments not meeting these requirements. PLEASE AVOID TUESDAY DELIVERY WHERE POSSIBLE
    shipping address
    Olds Albertan 5013 - 51 Street, Olds, AB, T4H 1P6
     
    bookine deadline Fri 12pm MST
    material deadline Fri 12pm MST
  • ROP specifications
  • 1C - 1.45" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.25" 6C - 8.0"
    2C - 2.6" 7C - 9.45"
    3C - 4.0" 8C - 0.0"
    4C - 5.35" 9C - 0.0"
    5C - 6.7" 10C - 0.0"
  • ROP standardized ad sizes
  • banner 9.45"w x 3.0"h"
    1/8 page 4.65"w x 3.86"h"
    1/4 page (V) 4.65"w x 7.79"h"
    1/4 page (H) 6.25"w x 5"h"
    1/3 Page (square) 6.25"w x 7.0"h"
    1/2 page (V) 4.65"w x 15"h"
    1/2 page (H) 9.45"w x 7.79"h"
    page dominant 7.85"w x 11.5"h"
    Full page 9.45"w x 15"h"
  • COMBASE readership
  • Survey year 2008/2009
    Read Community Newspaper Exclusively 42%
    Read Member Newspaper 75%
    Of Readers: Read 4 of Last 4 Issues 56%
  • regular features
  • Broadcast/Cable TV Guide/Listings, Careers, Classified Section, Society / People
  • special supplements
  • Small Business
  • demographics
  • total population  
    males 6,552
    females 6,557
    total households  
    with children 1,425
    without children 1,574
    person / household 2.5
  • household income
  • average $62,772
    percent over $60k 39%
    percent over $100k 17%
  • education
  • none 18%
    other 81%
    high school 29%
    trades 12%
    college 25%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 15%
    Mining and oil and gas extraction 10%
    Retail trade 10%
    Health care and social assistance 8%
    Construction 8%
  • average household spending / yr
  • mortgage payments $4,433
    cell and internet $548
    home renovations $2,975
    rrsp's $1,254
    lotteries $126
    health insurance $320
    appliances $363
    furnishings $771
    computer hardware $311
    auto / truck purchase $3,044
    auto / truck lease $594
    air travel $358
  • agriculture
  • total number of farms 735
    livestock farms 23
    oilseed farms 28
    wheat farms 30
    farms using internet 282
    Report printed: May 24, 2013
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data