general
| frequency | weekly |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 7C tabloid |
| page depth | 210 |
| zone | AB - 60min - Red Deer |
circulation
| total circulation: | 6,958 |
| paid: | 54 |
| controlled: | 6,904 |
| audit date: | 2013-01-08 |
| audit basis: | CMCA Free |
ROP rates
| ROP open line rate | $0.92 |
| colour |
B + 1C |
$125.00 |
|
B + 2C |
$175.00 |
|
process |
$250.00 |
| position charge |
0.50% of ad cost
|
| career / classified rate | $1.06 |
| Net FSI rate charge (CPM) | $86.90 |
inserts
| Insert quantity required
|
7,130
|
|
special instructions
|
|
Must be folded to max finished size no larger than 8.5" X 11." Max 50 gm weight. Bundled/strapped in 100's. Charges will apply for shipments not meeting these requirements. PLEASE AVOID TUESDAY DELIVERY WHERE POSSIBLE
|
|
shipping address
|
|
Olds Albertan 5013 - 51 Street,
Olds, AB,
T4H 1P6
|
| bookine deadline
|
Fri 12pm MST
|
| material deadline
|
Fri 12pm MST
|
|
ROP specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.25"
|
6C -
8.0"
|
|
2C -
2.6"
|
7C -
9.45"
|
|
3C -
4.0"
|
8C -
0.0"
|
|
4C -
5.35"
|
9C -
0.0"
|
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
|
banner
|
9.45"w x 3.0"h"
|
|
1/8 page
|
4.65"w x 3.86"h"
|
|
1/4 page (V)
|
4.65"w x 7.79"h"
|
|
1/4 page (H)
|
6.25"w x 5"h"
|
|
1/3 Page (square)
|
6.25"w x 7.0"h"
|
|
1/2 page (V)
|
4.65"w x 15"h"
|
|
1/2 page (H)
|
9.45"w x 7.79"h"
|
|
page dominant
|
7.85"w x 11.5"h"
|
|
Full page
|
9.45"w x 15"h"
|
COMBASE readership
|
Survey year
|
2008/2009
|
|
Read Community Newspaper Exclusively
|
42%
|
|
Read Member Newspaper
|
75%
|
|
Of Readers: Read 4 of Last 4 Issues
|
56%
|
regular features
|
Broadcast/Cable TV Guide/Listings, Careers, Classified Section, Society / People
|
special supplements
|
demographics
| total population |
|
| males |
6,552 |
| females |
6,557 |
| total households |
|
| with children |
1,425 |
| without children |
1,574 |
| person / household |
2.5 |
household income
| average |
$62,772 |
| percent over $60k |
39% |
| percent over $100k |
17% |
education
| none |
18% |
| other |
81% |
| high school |
29% |
| trades |
12% |
| college |
25% |
| university |
16% |
labour force top industries
| Agriculture, forestry, fishing and hunting |
15% |
| Mining and oil and gas extraction |
10% |
| Retail trade |
10% |
| Health care and social assistance |
8% |
| Construction |
8% |
average household spending / yr
| mortgage payments |
$4,433 |
| cell and internet |
$548 |
| home renovations |
$2,975 |
| rrsp's |
$1,254 |
| lotteries |
$126 |
| health insurance |
$320 |
| appliances |
$363 |
| furnishings |
$771 |
| computer hardware |
$311 |
| auto / truck purchase |
$3,044 |
| auto / truck lease |
$594 |
| air travel |
$358 |
agriculture
| total number of farms |
735 |
| livestock farms |
23 |
| oilseed farms |
28 |
| wheat farms |
30 |
| farms using internet |
282 |
|
