general
frequency | wkly a |
publication day | tuesday |
ROP format | 6C tabloid |
career / classified format | 7C tabloid |
page depth | 177 |
zone | AB-CENTRAL (RED DEER) |
circulation
total circulation: | 7,207 |
paid: | 28 |
controlled: | 7,179 |
electronic: | |
audit date: | 2019/05/31 |
audit basis: | CMCA |
ROP rates
Level 1 Open Gross | $1.02 |
Full Colour |
1/4 page |
$175.00 |
|
1/2 page |
$300.00 |
|
full page |
$300.00 |
position charge |
0.50% of ad cost
|
career / classified rate | $1.17 |
Net FSI rate charge (CPM) | $99.00 |
inserts
quantity (confirm prior)
|
7,130
|
publication specification
|
Publishers rights reserved. Reservations & closing: Friday Noon
|
booking deadline
|
Thu 4pm MT
|
material deadline
|
Fri 12pm MT
|
|
ROP specifications
1C -
1.45"
|
6C -
9.45"
|
2C -
3.0"
|
7C -
0.0"
|
3C -
4.65"
|
8C -
0.0"
|
4C -
6.25"
|
9C -
0.0"
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
1C -
1.45"
|
6C -
8.0"
|
2C -
2.6"
|
7C -
9.45"
|
3C -
4.0"
|
8C -
0.0"
|
4C -
5.35"
|
9C -
0.0"
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.45"w x 3.0"h
|
1/8 page (H)
|
4.65"w x 3.86"h
|
1/8 page (V)
|
3.0"w x 6.0"h
|
1/4 page (V)
|
4.65"w x 6.5"h
|
1/3 page (H)
|
9.45"w x 4.33"h
|
1/3 page (V)
|
4.65"w x 8.43"h
|
1/2 page (H)
|
9.45"w x 6.5"h
|
1/2 page (V)
|
4.65"w x 12.64"h
|
3/4 page (V)
|
9.875"w x 9.75"h
|
Page Dominant
|
7.85"w x 9.75"h
|
Full page
|
9.45"w x 12.64"h
|
|
demographics
total population |
|
males |
6,552 |
females |
6,557 |
total households |
|
with children |
1,425 |
without children |
1,574 |
person / household |
2.5 |
household income
average |
$62,772 |
percent over $60k |
39% |
percent over $100k |
17% |
education
none |
18% |
other |
81% |
high school |
29% |
trades |
12% |
college |
25% |
university |
16% |
labour force top industries
average household spending / yr
mortgage payments |
$4,433 |
cell and internet |
$548 |
home renovations |
$2,975 |
rrsp's |
$1,254 |
lotteries |
$126 |
health insurance |
$320 |
appliances |
$363 |
furnishings |
$771 |
computer hardware |
$311 |
auto / truck purchase |
$3,044 |
auto / truck lease |
$594 |
air travel |
$358 |
agriculture
total number of farms |
761 |
livestock farms |
23 |
oilseed farms |
28 |
wheat farms |
30 |
farms using internet |
282 |
|