general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 220 |
| zone | AB-CENTRAL (SOUTH EAST) |
circulation
| total circulation: | 86 |
| paid: | 175 |
| controlled: | 714 |
| electronic: | 985 |
| audit date: | 2024/03/15 |
| audit basis: | Publisher Sworn-Paid |
ROP rates
| Level 1 Open Gross | $1.06 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$171.00 |
|
full page |
$171.00 |
| position charge |
N/A
|
| career / classified rate | $1.06 |
| Net FSI rate charge (CPM) | $160.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Monday Noon; Friday noon prior to long weekends
|
| booking deadline
|
Thu 12pm MT
|
| material deadline
|
Thu 12pm MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.71"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.71"h
|
regular features
| EVENTS - Local Calendar of Events |
Weekly |
|
demographics
| total population |
|
| males |
1,533 |
| females |
1,499 |
| total households |
|
| with children |
294 |
| without children |
337 |
| person / household |
2.7 |
household income
| average |
$57,363 |
| percent over $60k |
30% |
| percent over $100k |
13% |
education
| none |
25% |
| other |
76% |
| high school |
34% |
| trades |
12% |
| college |
17% |
| university |
9% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,261 |
| cell and internet |
$544 |
| home renovations |
$2,892 |
| rrsp's |
$1,181 |
| lotteries |
$117 |
| health insurance |
$307 |
| appliances |
$391 |
| furnishings |
$780 |
| computer hardware |
$280 |
| auto / truck purchase |
$3,158 |
| auto / truck lease |
$617 |
| air travel |
$381 |
agriculture
| total number of farms |
443 |
| livestock farms |
8 |
| oilseed farms |
9 |
| wheat farms |
147 |
| farms using internet |
168 |
|
