general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 8C tabloid |
| page depth | 182 |
| zone | AB-60MIN-RED DEER |
circulation
| total circulation: | 23,484 |
| paid: | 0 |
| controlled: | 23,484 |
| electronic: | |
| audit date: | 2017/06/19 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $1.97 |
| Full Colour |
1/4 page |
$108.00 |
|
1/2 page |
$179.00 |
|
full page |
$250.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $2.88 |
| Net FSI rate charge (CPM) | $0.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Friday Noon
|
| booking deadline
|
Fri 12pm MT
|
| material deadline
|
Fri 4pm MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.25"h
|
|
1/8 page (V)
|
3.25"w x 6.0"h
|
|
1/4 page (V)
|
5.0"w x 6.5"h
|
|
1/3 page (H)
|
10.25"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 8.43"h
|
|
1/2 page (H)
|
10.25"w x 6.5"h
|
|
1/2 page (V)
|
5.0"w x 13.0"h
|
|
3/4 page (V)
|
10.25"w x 9.75"h
|
|
Page Dominant
|
8.5"w x 9.75"h
|
|
Full page
|
10.25"w x 13.0"h
|
regular features
| BUSINESS - Business Directory |
Weekly |
| ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope |
Weekly |
| LIFESTYLE - Health & Wellness |
Weekly |
| SPORTS - Calendar |
Weekly |
| SPORTS - Scoreboard |
Weekly |
| TOURISM/TRAVEL - Local Attractions |
Weekly |
|
demographics
| total population |
|
| males |
46,217 |
| females |
46,183 |
| total households |
|
| with children |
9,371 |
| without children |
7,533 |
| person / household |
2.6 |
household income
| average |
$83,195 |
| percent over $60k |
53% |
| percent over $100k |
25% |
education
| none |
17% |
| other |
83% |
| high school |
27% |
| trades |
15% |
| college |
23% |
| university |
18% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,543 |
| cell and internet |
$580 |
| home renovations |
$2,993 |
| rrsp's |
$2,895 |
| lotteries |
$175 |
| health insurance |
$412 |
| appliances |
$403 |
| furnishings |
$906 |
| computer hardware |
$383 |
| auto / truck purchase |
$3,233 |
| auto / truck lease |
$655 |
| air travel |
$418 |
agriculture
| total number of farms |
300 |
| livestock farms |
6 |
| oilseed farms |
11 |
| wheat farms |
4 |
| farms using internet |
93 |
|
