general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C broad |
| career / classified format | 6C broad |
| page depth | 273 |
| zone | AB-CENTRAL (RED DEER) |
circulation
| total circulation: | 2,329 |
| paid: | 2,292 |
| controlled: | 37 |
| electronic: | |
| audit date: | 2021/05/22 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $1.38 |
| Full Colour |
1/4 page |
$278.00 |
|
1/2 page |
$278.00 |
|
full page |
$278.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.00 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
3,000
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Friday 5 p.m.
|
| booking deadline
|
Fri 4pm MT
|
| material deadline
|
Mon 12pm MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.85"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 5.0"h
|
|
1/8 page (V)
|
3.0"w x 8.25"h
|
|
1/4 page (V)
|
4.65"w x 10.5"h
|
|
1/3 page (H)
|
9.45"w x 7.0"h
|
|
1/3 page (V)
|
4.65"w x 14"h
|
|
1/2 page (H)
|
9.45"w x 10.5"h
|
|
1/2 page (V)
|
4.65"w x 19.5"h
|
|
3/4 page (V)
|
9.45"w x 16.0"h
|
|
Page Dominant
|
7.85"w x 16.0"h
|
|
Full page
|
9.45"w x 19.5"h
|
|
demographics
| total population |
|
| males |
6,619 |
| females |
6,415 |
| total households |
|
| with children |
1,391 |
| without children |
1,201 |
| person / household |
2.7 |
household income
| average |
$72,796 |
| percent over $60k |
50% |
| percent over $100k |
21% |
education
| none |
25% |
| other |
75% |
| high school |
27% |
| trades |
17% |
| college |
19% |
| university |
12% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,896 |
| cell and internet |
$583 |
| home renovations |
$3,335 |
| rrsp's |
$1,592 |
| lotteries |
$139 |
| health insurance |
$366 |
| appliances |
$376 |
| furnishings |
$814 |
| computer hardware |
$351 |
| auto / truck purchase |
$3,134 |
| auto / truck lease |
$644 |
| air travel |
$354 |
agriculture
| total number of farms |
157 |
| livestock farms |
3 |
| oilseed farms |
1 |
| wheat farms |
1 |
| farms using internet |
29 |
|
