Spirit River (Area) Central Peace Signal
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneAB-PEACE COUNTRY & NORTH
  • circulation
  • total circulation:5,145
     paid:404
     controlled:4,328
     electronic:413
    audit date: 2024/03/15
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$1.05
    Full Colour 1/4 page $55.00
    1/2 page $89.00
    full page $157.00
    position charge 0.50% of ad cost
    career / classified rate$1.32
    Net FSI rate charge (CPM)$103.00
  • inserts
  • quantity (confirm prior) 2,700
     
    publication specification
    Publishers rights reserved. Reservations & closing: Friday Noon
     
    booking deadline Thu 12pm MT
    material deadline Fri 12pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.357"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.357"h
  • regular features
  • AGRICULTURE - Local News Weekly
  • demographics
  • total population  
    males 2,987
    females 2,792
    total households  
    with children 590
    without children 594
    person / household 2.7
  • household income
  • average $68,968
    percent over $60k 41%
    percent over $100k 17%
  • education
  • none 28%
    other 71%
    high school 26%
    trades 17%
    college 17%
    university 11%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $5,147
    cell and internet $574
    home renovations $3,284
    rrsp's $1,208
    lotteries $126
    health insurance $338
    appliances $349
    furnishings $785
    computer hardware $320
    auto / truck purchase $3,071
    auto / truck lease $636
    air travel $361
  • agriculture
  • total number of farms 762
    livestock farms 17
    oilseed farms 130
    wheat farms 60
    farms using internet 227
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.