general
frequency | wkly m |
publication day | wednesday |
ROP format | 6C tabloid |
career / classified format | 7C tabloid |
page depth | 210 |
zone | AB-60MIN-EDMONTON |
circulation
total circulation: | 27,280 |
paid: | 0 |
controlled: | 27,280 |
electronic: | |
audit date: | 2022/03/23 |
audit basis: | Publisher Sworn-Free |
ROP rates
Level 1 Open Gross | $1.49 |
Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$123.00 |
|
full page |
$151.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.49 |
Net FSI rate charge (CPM) | $120.00 |
inserts
quantity (confirm prior)
|
28,334
|
publication specification
|
Publishers rights reserved. Reservations & closing: Wednesday edition - Fri. 5:00 p.m., Saturday edition - Wed. 5:00 p.m.
|
booking deadline
|
Mon 4pm MT
|
material deadline
|
Mon 4pm MT
|
|
ROP specifications
1C -
1.45"
|
6C -
9.45"
|
2C -
3.0"
|
7C -
0.0"
|
3C -
4.65"
|
8C -
0.0"
|
4C -
6.25"
|
9C -
0.0"
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
1C -
1.45"
|
6C -
8.0"
|
2C -
2.6"
|
7C -
9.45"
|
3C -
4.0"
|
8C -
0.0"
|
4C -
5.35"
|
9C -
0.0"
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.45"w x 3.0"h
|
1/8 page (H)
|
4.65"w x 3.86"h
|
1/8 page (V)
|
3.0"w x 7.0"h
|
1/4 page (V)
|
4.65"w x 7.85"h
|
1/3 page (H)
|
9.45"w x 5.5"h
|
1/3 page (V)
|
4.65"w x 10.25"h
|
1/2 page (H)
|
9.45"w x 7.85"h
|
1/2 page (V)
|
4.65"w x 15.0"h
|
3/4 page (V)
|
9.45"w x 11.25"h
|
Page Dominant
|
7.85"w x 11.25"h
|
Full page
|
9.45"w x 15"h
|
|
demographics
total population |
|
males |
38,405 |
females |
39,250 |
total households |
|
with children |
11,000 |
without children |
6,958 |
person / household |
2.9 |
household income
average |
$95,508 |
percent over $60k |
69% |
percent over $100k |
40% |
education
none |
10% |
other |
90% |
high school |
25% |
trades |
13% |
college |
25% |
university |
27% |
labour force top industries
average household spending / yr
mortgage payments |
$5,924 |
cell and internet |
$659 |
home renovations |
$3,294 |
rrsp's |
$3,647 |
lotteries |
$170 |
health insurance |
$448 |
appliances |
$446 |
furnishings |
$1,070 |
computer hardware |
$431 |
auto / truck purchase |
$4,040 |
auto / truck lease |
$867 |
air travel |
$569 |
agriculture
total number of farms |
464 |
livestock farms |
12 |
oilseed farms |
64 |
wheat farms |
20 |
farms using internet |
171 |
|