general
frequency | wkly m |
publication day | tuesday |
ROP format | 6C tabloid |
career / classified format | 7C tabloid |
page depth | 177 |
zone | AB-CENTRAL (NORTH EAST) |
circulation
total circulation: | 10,500 |
paid: | 2,797 |
controlled: | 7,419 |
electronic: | 84 |
audit date: | 2022/02/22 |
audit basis: | Publisher Sworn - Free |
ROP rates
Level 1 Open Gross | $3.58 |
Full Colour |
1/4 page |
$294.00 |
|
1/2 page |
$294.00 |
|
full page |
$294.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $3.80 |
Net FSI rate charge (CPM) | $-1.00 |
inserts
quantity (confirm prior)
|
9,500
|
publication specification
|
Publishers rights reserved. Reservations & closing: Thursday Noon
|
booking deadline
|
Thu 12pm MT
|
material deadline
|
Fri 12pm MT
|
|
ROP specifications
1C -
1.45"
|
6C -
9.45"
|
2C -
3.0"
|
7C -
0.0"
|
3C -
4.65"
|
8C -
0.0"
|
4C -
6.25"
|
9C -
0.0"
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
1C -
1.45"
|
6C -
8.0"
|
2C -
2.6"
|
7C -
9.45"
|
3C -
4.0"
|
8C -
0.0"
|
4C -
5.35"
|
9C -
0.0"
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.45"w x 3.0"h
|
1/8 page (H)
|
4.65"w x 3.86"h
|
1/8 page (V)
|
3.0"w x 7.0"h
|
1/4 page (V)
|
4.65"w x 6.5"h
|
1/3 page (H)
|
9.45"w x 4.33"h
|
1/3 page (V)
|
4.65"w x 8.75"h
|
1/2 page (H)
|
9.45"w x 6.5"h
|
1/2 page (V)
|
4.65"w x 12.64"h
|
3/4 page (V)
|
9.45"w x 9.75"h
|
Page Dominant
|
7.85"w x 9.75"h
|
Full page
|
9.45"w x 12.64"h
|
|
demographics
total population |
|
males |
6,973 |
females |
6,984 |
total households |
|
with children |
1,522 |
without children |
1,294 |
person / household |
2.8 |
household income
average |
$63,308 |
percent over $60k |
43% |
percent over $100k |
16% |
education
none |
22% |
other |
77% |
high school |
26% |
trades |
16% |
college |
20% |
university |
14% |
labour force top industries
average household spending / yr
mortgage payments |
$4,494 |
cell and internet |
$551 |
home renovations |
$3,055 |
rrsp's |
$1,195 |
lotteries |
$123 |
health insurance |
$326 |
appliances |
$385 |
furnishings |
$747 |
computer hardware |
$295 |
auto / truck purchase |
$2,546 |
auto / truck lease |
$556 |
air travel |
$296 |
agriculture
total number of farms |
584 |
livestock farms |
16 |
oilseed farms |
23 |
wheat farms |
4 |
farms using internet |
154 |
|