general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 200 |
| zone | AB-CENTRAL (RED DEER) |
circulation
| total circulation: | 3,890 |
| paid: | 0 |
| controlled: | 3,890 |
| electronic: | |
| audit date: | 2024/03/18 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.12 |
| Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$157.00 |
|
full page |
$157.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.39 |
| Net FSI rate charge (CPM) | $160.00 |
inserts
| quantity (confirm prior)
|
3,000
|
|
publication specification
|
|
Deadlines: Classified ads: Friday by 12 Noon. Regular ads: Friday by 5:00 p.m.
6 column Tabloid format; column width 1.5", depth 200 agates
|
| booking deadline
|
Fri 12pm MT
|
| material deadline
|
Mon 12pm MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 14.21"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 14.21"h
|
special supplements
| AGRICULTURE - General |
March |
| PEOPLE - Graduation |
June |
| SMALL BUSINESS - Small Business Week |
October |
|
demographics
| total population |
|
| males |
5,411 |
| females |
5,519 |
| total households |
|
| with children |
1,198 |
| without children |
1,161 |
| person / household |
2.8 |
household income
| average |
$63,820 |
| percent over $60k |
41% |
| percent over $100k |
15% |
education
| none |
24% |
| other |
77% |
| high school |
27% |
| trades |
12% |
| college |
22% |
| university |
16% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,477 |
| cell and internet |
$538 |
| home renovations |
$3,089 |
| rrsp's |
$1,039 |
| lotteries |
$120 |
| health insurance |
$314 |
| appliances |
$337 |
| furnishings |
$741 |
| computer hardware |
$305 |
| auto / truck purchase |
$2,810 |
| auto / truck lease |
$550 |
| air travel |
$339 |
agriculture
| total number of farms |
654 |
| livestock farms |
27 |
| oilseed farms |
43 |
| wheat farms |
91 |
| farms using internet |
306 |
|
