general
frequency | wkly a |
publication day | wednesday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 220 |
zone | AB-NORTH WEST |
circulation
total circulation: | 1,095 |
paid: | 1,056 |
controlled: | 39 |
electronic: | |
audit date: | 2014/03/17 |
audit basis: | CMCA Paid |
ROP rates
Level 1 Open Gross | $0.82 |
Full Colour |
1/4 page |
$50.00 |
|
1/2 page |
$75.00 |
|
full page |
$75.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $0.93 |
Net FSI rate charge (CPM) | $77.00 |
inserts
quantity (confirm prior)
|
1,275
|
publication specification
|
Publishers rights reserved. Reservations & closing: Thursday Noon
|
booking deadline
|
Thu 12pm MST
|
material deadline
|
Thu 12pm MST
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
8.5"w x 11.75"h
|
1/4 page (V)
|
5.0"w x 7.79"h
|
1/3 page (H)
|
6.75"w x 5"h
|
1/3 page (V)
|
6.75"w x 7.5"h
|
1/2 page (H)
|
10.25"w x 7.79"h
|
1/2 page (V)
|
5.0"w x 15.71"h
|
3/4 page (V)
|
|
Page Dominant
|
|
Full page
|
10.25"w x 15.71"h
|
regular features
ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope |
Weekly |
ENTERTAINMENT - Movie Listings/Reviews |
Weekly |
|
demographics
total population |
|
males |
1,484 |
females |
1,452 |
total households |
|
with children |
277 |
without children |
281 |
person / household |
2.5 |
household income
average |
$71,457 |
percent over $60k |
43% |
percent over $100k |
24% |
education
none |
32% |
other |
68% |
high school |
24% |
trades |
11% |
college |
19% |
university |
14% |
labour force top industries
average household spending / yr
mortgage payments |
$4,763 |
cell and internet |
$592 |
home renovations |
$2,993 |
rrsp's |
$1,659 |
lotteries |
$123 |
health insurance |
$340 |
appliances |
$362 |
furnishings |
$819 |
computer hardware |
$342 |
auto / truck purchase |
$3,144 |
auto / truck lease |
$649 |
air travel |
$355 |
agriculture
total number of farms |
0 |
livestock farms |
1 |
oilseed farms |
1 |
wheat farms |
0 |
farms using internet |
4 |
|