general
frequency | wkly m |
publication day | wednesday |
ROP format | 10C tabloid |
career / classified format | 10C tabloid |
page depth | 143 |
zone | AB-SOUTH WEST |
circulation
total circulation: | 691 |
paid: | 691 |
controlled: | 0 |
electronic: | |
audit date: | 2022/02/22 |
audit basis: | Publisher Sworn-Paid |
ROP rates
Level 1 Open Gross | $0.00 |
Full Colour |
1/4 page |
$58.00 |
|
1/2 page |
$93.00 |
|
full page |
$183.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $0.00 |
Net FSI rate charge (CPM) | $0.00 |
inserts
quantity (confirm prior)
|
691
|
publication specification
|
Publishers rights reserved. Reservations & closing: Friday noon.
|
booking deadline
|
Fri 10am MT
|
material deadline
|
Fri 12pm MT
|
|
ROP specifications
1C -
0.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
0.0"
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
1C -
0.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
0.0"
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
Banner
|
10.34"w x 2.143"h
|
1/8 page (H)
|
4.046"w x 4.0"h
|
1/8 page (V)
|
4.046"w x 4.0"h
|
1/4 page (V)
|
4.046"w x 5.071"h
|
1/3 page (H)
|
4.046"w x 7.143"h
|
1/3 page (V)
|
4.046"w x 7.143"h
|
1/2 page (H)
|
10.34"w x 5.071"h
|
1/2 page (V)
|
10.34"w x 5.071"h
|
3/4 page (V)
|
6.144"w x 10.214"h
|
Page Dominant
|
6.144"w x 10.214"h
|
Full page
|
10.34"w x 10.214"h
|
regular features
AUTOMOTIVE - Vehicle Sales |
Weekly |
LIFESTYLE - Health & Wellness |
Weekly |
TOURISM/TRAVEL - Local Attractions |
Weekly |
|
demographics
total population |
|
males |
2,639 |
females |
2,682 |
total households |
|
with children |
489 |
without children |
650 |
person / household |
2.7 |
household income
average |
$58,767 |
percent over $60k |
38% |
percent over $100k |
13% |
education
none |
25% |
other |
75% |
high school |
24% |
trades |
14% |
college |
23% |
university |
14% |
labour force top industries
average household spending / yr
mortgage payments |
$4,502 |
cell and internet |
$566 |
home renovations |
$2,882 |
rrsp's |
$1,085 |
lotteries |
$125 |
health insurance |
$315 |
appliances |
$414 |
furnishings |
$795 |
computer hardware |
$282 |
auto / truck purchase |
$2,694 |
auto / truck lease |
$549 |
air travel |
$316 |
agriculture
total number of farms |
422 |
livestock farms |
9 |
oilseed farms |
18 |
wheat farms |
85 |
farms using internet |
167 |
|