Vulcan Advocate (ONLINE)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneAB-SOUTH WEST
  • circulation
  • total circulation:691
     paid:691
     controlled:0
     electronic:
    audit date: 2022/02/22
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.00
    Full Colour 1/4 page $58.00
    1/2 page $93.00
    full page $183.00
    position charge 0.25% of ad cost
    career / classified rate$0.00
    Net FSI rate charge (CPM)$0.00
  • inserts
  • quantity (confirm prior) 691
     
    publication specification
    Publishers rights reserved. Reservations & closing: Friday noon.
     
    booking deadline Fri 10am MT
    material deadline Fri 12pm MT
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.34"w x 2.143"h
    1/8 page (H) 4.046"w x 4.0"h
    1/8 page (V) 4.046"w x 4.0"h
    1/4 page (V) 4.046"w x 5.071"h
    1/3 page (H) 4.046"w x 7.143"h
    1/3 page (V) 4.046"w x 7.143"h
    1/2 page (H) 10.34"w x 5.071"h
    1/2 page (V) 10.34"w x 5.071"h
    3/4 page (V) 6.144"w x 10.214"h
    Page Dominant 6.144"w x 10.214"h
    Full page 10.34"w x 10.214"h
  • regular features
  • AUTOMOTIVE - Vehicle Sales Weekly
    LIFESTYLE - Health & Wellness Weekly
    TOURISM/TRAVEL - Local Attractions Weekly
  • demographics
  • total population  
    males 2,639
    females 2,682
    total households  
    with children 489
    without children 650
    person / household 2.7
  • household income
  • average $58,767
    percent over $60k 38%
    percent over $100k 13%
  • education
  • none 25%
    other 75%
    high school 24%
    trades 14%
    college 23%
    university 14%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,502
    cell and internet $566
    home renovations $2,882
    rrsp's $1,085
    lotteries $125
    health insurance $315
    appliances $414
    furnishings $795
    computer hardware $282
    auto / truck purchase $2,694
    auto / truck lease $549
    air travel $316
  • agriculture
  • total number of farms 422
    livestock farms 9
    oilseed farms 18
    wheat farms 85
    farms using internet 167
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.