general
| frequency | wkly m |
| publication day | friday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 213 |
| zone | AB-CENTRAL (NORTH EAST) |
circulation
| total circulation: | 3,390 |
| paid: | 5 |
| controlled: | 3,280 |
| electronic: | 105 |
| audit date: | 2024/02/02 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.25 |
| Full Colour |
1/4 page |
$68.00 |
|
1/2 page |
$130.00 |
|
full page |
$185.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.53 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
3,875
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Wednesday
|
| booking deadline
|
Tue 4:30 MT
|
| material deadline
|
Wed 10am MT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
0.0"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.21"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.21"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,558 |
| cell and internet |
$578 |
| home renovations |
$3,153 |
| rrsp's |
$1,770 |
| lotteries |
$145 |
| health insurance |
$361 |
| appliances |
$375 |
| furnishings |
$801 |
| computer hardware |
$357 |
| auto / truck purchase |
$3,366 |
| auto / truck lease |
$639 |
| air travel |
$423 |
agriculture
| total number of farms |
1,430 |
| livestock farms |
48 |
| oilseed farms |
127 |
| wheat farms |
132 |
| farms using internet |
568 |
|
