general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 10C tabloid |
| career / classified format | 10C tabloid |
| page depth | 143 |
| zone | AB-CENTRAL (NORTH WEST) |
circulation
| total circulation: | 781 |
| paid: | 660 |
| controlled: | 121 |
| electronic: | |
| audit date: | 2022/02/22 |
| audit basis: | Publisher Sworn-Paid |
ROP rates
| Level 1 Open Gross | $0.87 |
| Full Colour |
1/4 page |
$71.00 |
|
1/2 page |
$122.00 |
|
full page |
$223.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.86 |
| Net FSI rate charge (CPM) | $110.00 |
inserts
| quantity (confirm prior)
|
781
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Thursday
|
| booking deadline
|
Thu 1pm MT
|
| material deadline
|
Thu 1pm MT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.25"h
|
|
1/8 page (V)
|
2.0"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.5"h
|
|
Page Dominant
|
8.5"w x 8.5"h
|
|
Full page
|
10.25"w x 11.43"h
|
regular features
| BUSINESS - Local Business News |
Weekly |
| CLASSIFIED - Services Directory |
Weekly |
| ENTERTAINMENT - Calendar |
Weekly |
| ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope |
Weekly |
| ENTERTAINMENT - Movie Listings/Reviews |
Weekly |
| EVENTS - Local Calendar of Events |
Weekly |
| LIFESTYLE - Health & Wellness |
Weekly |
| SPORTS - Scoreboard |
Weekly |
| TOURISM/TRAVEL - Destinations |
Weekly |
|
demographics
| total population |
|
| males |
6,277 |
| females |
5,580 |
| total households |
|
| with children |
1,432 |
| without children |
792 |
| person / household |
2.8 |
household income
| average |
$81,678 |
| percent over $60k |
63% |
| percent over $100k |
33% |
education
| none |
26% |
| other |
74% |
| high school |
28% |
| trades |
14% |
| college |
20% |
| university |
12% |
labour force top industries
average household spending / yr
| mortgage payments |
$5,134 |
| cell and internet |
$583 |
| home renovations |
$3,070 |
| rrsp's |
$2,465 |
| lotteries |
$155 |
| health insurance |
$384 |
| appliances |
$395 |
| furnishings |
$920 |
| computer hardware |
$391 |
| auto / truck purchase |
$3,634 |
| auto / truck lease |
$740 |
| air travel |
$459 |
agriculture
| total number of farms |
131 |
| livestock farms |
2 |
| oilseed farms |
1 |
| wheat farms |
0 |
| farms using internet |
18 |
|
