general
| frequency | wkly a |
| publication day | friday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 214 |
| zone | AB-SOUTH EAST |
circulation
| total circulation: | 4,709 |
| paid: | 0 |
| controlled: | 4,709 |
| electronic: | |
| audit date: | 2014/06/17 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $1.06 |
| Full Colour |
1/4 page |
$140.00 |
|
1/2 page |
$170.00 |
|
full page |
$170.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.35 |
| Net FSI rate charge (CPM) | $106.70 |
inserts
| quantity (confirm prior)
|
4,893
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Wed noon
|
| booking deadline
|
Wed 12pm MST
|
| material deadline
|
Wed 5pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
8.5"w x 11.75"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.29"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.29"h
|
|
demographics
| total population |
|
| males |
4,657 |
| females |
4,787 |
| total households |
|
| with children |
902 |
| without children |
923 |
| person / household |
2.6 |
household income
| average |
$67,718 |
| percent over $60k |
48% |
| percent over $100k |
18% |
education
| none |
21% |
| other |
79% |
| high school |
27% |
| trades |
14% |
| college |
21% |
| university |
16% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,160 |
| cell and internet |
$554 |
| home renovations |
$2,955 |
| rrsp's |
$1,354 |
| lotteries |
$139 |
| health insurance |
$341 |
| appliances |
$408 |
| furnishings |
$809 |
| computer hardware |
$306 |
| auto / truck purchase |
$2,931 |
| auto / truck lease |
$579 |
| air travel |
$339 |
agriculture
| total number of farms |
0 |
| livestock farms |
13 |
| oilseed farms |
15 |
| wheat farms |
62 |
| farms using internet |
155 |
|
