general
frequency | wkly a |
publication day | tuesday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 224 |
zone | AB-NORTH EAST |
circulation
total circulation: | 1,322 |
paid: | 1,322 |
controlled: | 0 |
electronic: | |
audit date: | 2017/02/13 |
audit basis: | CMCA Paid |
ROP rates
Level 1 Open Gross | $0.70 |
Full Colour |
1/4 page |
$100.00 |
|
1/2 page |
$150.00 |
|
full page |
$150.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $0.00 |
Net FSI rate charge (CPM) | $66.00 |
inserts
quantity (confirm prior)
|
1,500
|
publication specification
|
6 column Tabloid format, printed offset. Col. W. 9.5 picas: Pg Depth 224 agates. Publisher's Rights Reserved
|
booking deadline
|
Fri 5pm MT
|
material deadline
|
Fri 5pm MT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 6.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.25"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 16.0"h
|
3/4 page (V)
|
10.25"w x 11.785"h
|
Page Dominant
|
8.5"w x 11.785"h
|
Full page
|
10.25"w x 16.0"h
|
|
demographics
total population |
|
males |
2,672 |
females |
2,537 |
total households |
|
with children |
530 |
without children |
609 |
person / household |
2.6 |
household income
average |
$49,191 |
percent over $60k |
27% |
percent over $100k |
8% |
education
none |
34% |
other |
66% |
high school |
23% |
trades |
11% |
college |
19% |
university |
12% |
labour force top industries
average household spending / yr
mortgage payments |
$3,276 |
cell and internet |
$454 |
home renovations |
$2,640 |
rrsp's |
$606 |
lotteries |
$117 |
health insurance |
$297 |
appliances |
$359 |
furnishings |
$631 |
computer hardware |
$217 |
auto / truck purchase |
$2,354 |
auto / truck lease |
$538 |
air travel |
$280 |
agriculture
total number of farms |
686 |
livestock farms |
18 |
oilseed farms |
88 |
wheat farms |
30 |
farms using internet |
190 |
|