general
| frequency | wkly a |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 7C tabloid |
| page depth | 177 |
| zone | AB-60MIN-CALGARY |
circulation
| total circulation: | 23,049 |
| paid: | 0 |
| controlled: | 23,049 |
| electronic: | |
| audit date: | 2012/06/30 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $2.20 |
| Full Colour |
1/4 page |
$650.00 |
|
1/2 page |
$665.00 |
|
full page |
$665.00 |
| position charge |
N/A
|
| career / classified rate | $2.50 |
| Net FSI rate charge (CPM) | $95.70 |
inserts
| quantity (confirm prior)
|
25,000
|
|
publication specification
|
|
Publishers rights reserved. Reservations & closing: Friday 12:00pm
|
| booking deadline
|
Fri 4pm MST
|
| material deadline
|
Mon 12pm MST
|
|
ROP specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.25"
|
6C -
8.0"
|
|
2C -
2.6"
|
7C -
9.45"
|
|
3C -
4.0"
|
8C -
0.0"
|
|
4C -
5.35"
|
9C -
0.0"
|
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 3.57"h
|
|
1/8 page (V)
|
7.85"w x 9.5"h
|
|
1/4 page (V)
|
4.65"w x 7.15"h
|
|
1/3 page (H)
|
6.25"w x 5"h
|
|
1/3 page (V)
|
6.25"w x 7.5"h
|
|
1/2 page (H)
|
9.45"w x 7.15"h
|
|
1/2 page (V)
|
4.65"w x 13.71"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
9.45"w x 13.71"h
|
regular features
| AGRICULTURE - Markets/Prices |
Monthly |
|
demographics
| total population |
|
| males |
90,521 |
| females |
86,778 |
| total households |
|
| with children |
12,394 |
| without children |
13,088 |
| person / household |
2 |
household income
| average |
$91,114 |
| percent over $60k |
41% |
| percent over $100k |
21% |
education
| none |
8% |
| other |
92% |
| high school |
19% |
| trades |
7% |
| college |
19% |
| university |
46% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,196 |
| cell and internet |
$582 |
| home renovations |
$4,123 |
| rrsp's |
$4,961 |
| lotteries |
$222 |
| health insurance |
$471 |
| appliances |
$373 |
| furnishings |
$923 |
| computer hardware |
$340 |
| auto / truck purchase |
$3,734 |
| auto / truck lease |
$885 |
| air travel |
$724 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
1 |
| wheat farms |
1 |
| farms using internet |
5 |
|
