general
| frequency | wkly a |
| publication day | saturday |
| ROP format | 5C tabloid |
| career / classified format | 5C tabloid |
| page depth | 143 |
| zone | AB-NORTH WEST |
circulation
| total circulation: | 889 |
| paid: | 176 |
| controlled: | 713 |
| electronic: | |
| audit date: | 2015/04/14 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $0.00 |
| Full Colour |
1/4 page |
$300.00 |
|
1/2 page |
$300.00 |
|
full page |
$300.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.98 |
| Net FSI rate charge (CPM) | $110.00 |
inserts
| quantity (confirm prior)
|
1,000
|
|
publication specification
|
|
Publishers right reserved. Reservation & closing: Wednesday
|
| booking deadline
|
Wed 10am MST
|
| material deadline
|
Wed 10am MST
|
|
ROP specifications
|
1C -
1.25"
|
6C -
0.0"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.75"
|
8C -
0.0"
|
|
4C -
6.125"
|
9C -
0.0"
|
|
5C -
8.0"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.25"
|
6C -
0.0"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.75"
|
8C -
0.0"
|
|
4C -
6.125"
|
9C -
0.0"
|
|
5C -
8.0"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
8.0"w x 3.0"h
|
|
1/8 page (H)
|
3.0"w x 3.0"h
|
|
1/8 page (V)
|
6.125"w x 7.5"h
|
|
1/4 page (V)
|
3.0"w x 6.0"h
|
|
1/3 page (H)
|
6.125"w x 3.42"h
|
|
1/3 page (V)
|
4.75"w x 5.5"h
|
|
1/2 page (H)
|
8.0"w x 5.0"h
|
|
1/2 page (V)
|
3.0"w x 10.0"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
8.0"w x 10.0"h
|
|
demographics
| total population |
|
| males |
4,494 |
| females |
4,347 |
| total households |
|
| with children |
864 |
| without children |
542 |
| person / household |
2.9 |
household income
| average |
$84,084 |
| percent over $60k |
60% |
| percent over $100k |
32% |
education
| none |
27% |
| other |
73% |
| high school |
23% |
| trades |
19% |
| college |
18% |
| university |
12% |
labour force top industries
average household spending / yr
| mortgage payments |
$5,051 |
| cell and internet |
$574 |
| home renovations |
$3,027 |
| rrsp's |
$1,900 |
| lotteries |
$149 |
| health insurance |
$357 |
| appliances |
$368 |
| furnishings |
$832 |
| computer hardware |
$358 |
| auto / truck purchase |
$3,185 |
| auto / truck lease |
$723 |
| air travel |
$384 |
agriculture
| total number of farms |
80 |
| livestock farms |
1 |
| oilseed farms |
1 |
| wheat farms |
0 |
| farms using internet |
9 |
|
