general
frequency | wkly a |
publication day | thursday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 215 |
zone | NWT/NU |
circulation
total circulation: | 2,595 |
paid: | 1,866 |
controlled: | 729 |
electronic: | |
audit date: | 2015/11/20 |
audit basis: | CMCA Paid |
ROP rates
Level 1 Open Gross | $1.61 |
Full Colour |
1/4 page |
$250.00 |
|
1/2 page |
$200.00 |
|
full page |
$200.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.90 |
Net FSI rate charge (CPM) | $132.00 |
inserts
quantity (confirm prior)
|
2,015
|
publication specification
|
Publishers right reserved. Reservation & closing: Tues.Noon
|
booking deadline
|
Tue 12pm MT
|
material deadline
|
Tue 12pm MT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 6.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.25"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 15.357"h
|
3/4 page (V)
|
10.25"w x 11.785"h
|
Page Dominant
|
8.5"w x 11.785"h
|
Full page
|
10.25"w x 15.357"h
|
regular features
CLASSIFIED - Careers |
Weekly |
ENTERTAINMENT - Performing Arts, Concerts |
Weekly |
|
demographics
total population |
|
males |
1,555 |
females |
1,425 |
total households |
|
with children |
175 |
without children |
95 |
person / household |
3 |
household income
average |
$72,394 |
percent over $60k |
48% |
percent over $100k |
24% |
education
none |
46% |
other |
56% |
high school |
12% |
trades |
11% |
college |
20% |
university |
11% |
labour force top industries
average household spending / yr
mortgage payments |
$3,884 |
cell and internet |
$521 |
home renovations |
$2,751 |
rrsp's |
$1,254 |
lotteries |
$144 |
health insurance |
$320 |
appliances |
$354 |
furnishings |
$795 |
computer hardware |
$298 |
auto / truck purchase |
$2,504 |
auto / truck lease |
$589 |
air travel |
$281 |
agriculture
total number of farms |
0 |
livestock farms |
1 |
oilseed farms |
0 |
wheat farms |
0 |
farms using internet |
1 |
|