general
| frequency | wkly a |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 210 |
| zone | NWT/NU |
circulation
| total circulation: | 4,431 |
| paid: | 366 |
| controlled: | 4,065 |
| electronic: | |
| audit date: | 2014/08/26 |
| audit basis: | CMCA Free |
ROP rates
| Level 1 Open Gross | $2.00 |
| Full Colour |
1/4 page |
$250.00 |
|
1/2 page |
$250.00 |
|
full page |
$250.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $3.41 |
| Net FSI rate charge (CPM) | $165.00 |
inserts
| quantity (confirm prior)
|
4,200
|
|
publication specification
|
|
Publishers right reserved. Reservation & closing: Thursday 4 p.m.
|
| booking deadline
|
Thu 4pm MST
|
| material deadline
|
Thu 4pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
8.5"w x 11.5"h
|
|
1/4 page (V)
|
5.0"w x 7.79"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.79"h
|
|
1/2 page (V)
|
5.0"w x 15.0"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.0"h
|
|
demographics
| total population |
|
| males |
4,503 |
| females |
4,297 |
| total households |
|
| with children |
643 |
| without children |
412 |
| person / household |
2.9 |
household income
| average |
$83,587 |
| percent over $60k |
60% |
| percent over $100k |
33% |
education
| none |
23% |
| other |
77% |
| high school |
17% |
| trades |
13% |
| college |
29% |
| university |
18% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,900 |
| cell and internet |
$557 |
| home renovations |
$2,936 |
| rrsp's |
$1,943 |
| lotteries |
$170 |
| health insurance |
$374 |
| appliances |
$363 |
| furnishings |
$832 |
| computer hardware |
$368 |
| auto / truck purchase |
$3,437 |
| auto / truck lease |
$783 |
| air travel |
$445 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
0 |
| wheat farms |
0 |
| farms using internet |
0 |
|
