general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 215 |
| zone | NWT/NU |
circulation
| total circulation: | 1,292 |
| paid: | 765 |
| controlled: | 527 |
| electronic: | |
| audit date: | 2019/05/31 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $4.64 |
| Full Colour |
1/4 page |
$285.00 |
|
1/2 page |
$285.00 |
|
full page |
$285.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $4.64 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
2,161
|
|
publication specification
|
|
6 Column Tabloid. Wed. Pub. Column Width 9p6.
Page Depth 215 agates
Publishers Rights Reserved
Reservation & Closing: Wednesay 4pm previous.
|
| booking deadline
|
Wed 4pm CT
|
| material deadline
|
Thu 10am CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.357"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.357"h
|
regular features
| CLASSIFIED - Careers |
Weekly |
| ENTERTAINMENT - Performing Arts, Concerts |
Weekly |
| LIFESTYLE - Family/Parenting |
Weekly |
| LIFESTYLE - Health & Wellness |
Monthly |
| WEATHER - Forecasts |
Weekly |
|
demographics
| total population |
|
| males |
4,201 |
| females |
4,151 |
| total households |
|
| with children |
830 |
| without children |
120 |
| person / household |
4 |
household income
| average |
$62,112 |
| percent over $60k |
43% |
| percent over $100k |
22% |
education
| none |
53% |
| other |
47% |
| high school |
10% |
| trades |
9% |
| college |
15% |
| university |
12% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,005 |
| cell and internet |
$532 |
| home renovations |
$1,897 |
| rrsp's |
$1,059 |
| lotteries |
$145 |
| health insurance |
$295 |
| appliances |
$309 |
| furnishings |
$771 |
| computer hardware |
$274 |
| auto / truck purchase |
$2,089 |
| auto / truck lease |
$521 |
| air travel |
$244 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
0 |
| wheat farms |
0 |
| farms using internet |
0 |
|
