Kivalliq News (NU)
Research and support: AdWest Marketing Inc. (info@adwestmarketing.ca)
Bookings and material: AdWest Marketing Inc. (tanis@mcna.com)
Group or publisher: Jack Sigvaldason
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneNWT/NU
  • circulation
  • total circulation:2,586
     paid:1,680
     controlled:906
    audit date: 2015/02/03
    audit basis: CMCA Paid
  • ROP rates
  • ROP open line rate$2.27
    colour B + 1C $200.00
    B + 2C $365.00
    process $466.00
    position charge 25.00% of ad cost
    career / classified rate$3.04
    Net FSI rate charge (CPM)$125.00
  • inserts
  • Insert quantity required 2,161
     
    special instructions
    Must Be folded to maximum finished size no larger than 8" x 10.5"; Surcharge for oversize / overweight flyers
    shipping address
    Northern News Services 5108-50th Street, Yellowknife, NT, X1A 2R1
     
    booking deadline Wed 4pm CST
    material deadline Thu 10am CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.36"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.36"h"
  • regular features
  • CLASSIFIED - Careers, ENTERTAINMENT - Performing Arts, Concerts, LIFESTYLE - Family/Parenting, LIFESTYLE - Health & Wellness, WEATHER - Forecasts
  • demographics
  • total population  
    males 4,201
    females 4,151
    total households  
    with children 830
    without children 120
    person / household 4
  • household income
  • average $62,112
    percent over $60k 43%
    percent over $100k 22%
  • education
  • none 53%
    other 47%
    high school 10%
    trades 9%
    college 15%
    university 12%
  • labour force top industries
  • Public administration 22%
    Educational services 15%
    Retail trade 13%
    Health care and social assistance 11%
    Transportation and warehousing 7%
  • average household spending / yr
  • mortgage payments $2,005
    cell and internet $532
    home renovations $1,897
    rrsp's $1,059
    lotteries $145
    health insurance $295
    appliances $309
    furnishings $771
    computer hardware $274
    auto / truck purchase $2,089
    auto / truck lease $521
    air travel $244
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 0
    wheat farms 0
    farms using internet 0
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data