general
| frequency | commun |
| publication day | e/o fri:may 9,23/jun 6,20/jul 4,18/aug 1,15,29/sep 12,26/oct 10,24/nov 7,21/dec 5,19 |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 176 |
| zone | ON-SW (WATERLOO) |
circulation
| total circulation: | 6,710 |
| paid: | 0 |
| controlled: | 0 |
| electronic: | |
| audit date: | 2024/01/22 |
| audit basis: | CMCA |
ROP rates
| Level 1 Open Gross | $0.96 |
| Full Colour |
1/4 page |
$87.00 |
|
1/2 page |
$114.00 |
|
full page |
$149.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $0.96 |
| Net FSI rate charge (CPM) | $54.40 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
|
| booking deadline
|
Tue 12pm ET
|
| material deadline
|
Tue 12pm ET
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.8"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3"h
|
|
1/8 page (H)
|
5.0"w x 3.0"h
|
|
1/8 page (V)
|
|
|
1/4 page (V)
|
5.0"w x 6.0"h
|
|
1/3 page (H)
|
10.25"w x 4.0"h
|
|
1/3 page (V)
|
|
|
1/2 page (H)
|
10.25"w x 6.28"h
|
|
1/2 page (V)
|
5.0"w x 12.5"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
6.75"w x 9.0"h
|
|
Full page
|
10.25"w x 12.5"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,021 |
| cell and internet |
$565 |
| home renovations |
$2,704 |
| rrsp's |
$1,851 |
| lotteries |
$153 |
| health insurance |
$326 |
| appliances |
$370 |
| furnishings |
$868 |
| computer hardware |
$342 |
| auto / truck purchase |
$3,367 |
| auto / truck lease |
$603 |
| air travel |
$428 |
agriculture
| total number of farms |
489 |
| livestock farms |
14 |
| oilseed farms |
0 |
| wheat farms |
11 |
| farms using internet |
249 |
|
