general
| frequency | commun |
| publication day | wednesday |
| ROP format | 4C tabloid |
| career / classified format | 4C tabloid |
| page depth | 147 |
| zone | ON-EAST (STORMONT, DUNDAS AND GLENGARRY) |
circulation
| total circulation: | 35,612 |
| paid: | 0 |
| controlled: | 35,612 |
| electronic: | |
| audit date: | 2024/02/23 |
| audit basis: | Publ. Statement-Free |
ROP rates
| Level 1 Open Gross | $5.27 |
| Full Colour |
1/4 page |
$221.00 |
|
1/2 page |
$432.00 |
|
full page |
$643.00 |
| position charge |
N/A
|
| career / classified rate | $4.80 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
36,534
|
|
publication specification
|
|
Cannot book the following protected clients of Reseau Select: Gov. of Ontario/Canada, Mazda, Nissan, Honda, Scores, Xplore, Bell Canada, Scotiabank. All flyers must be authorized by Rick Shaver BEFORE quoting/booking.
|
| booking deadline
|
Thu 11am ET
|
| material deadline
|
Fri 1pm ET
|
|
ROP specifications
|
1C -
2.35"
|
6C -
0.0"
|
|
2C -
4.875"
|
7C -
0.0"
|
|
3C -
7.375"
|
8C -
0.0"
|
|
4C -
9.75"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
CAREER specifications
|
1C -
2.333"
|
6C -
0.0"
|
|
2C -
4.777"
|
7C -
0.0"
|
|
3C -
7.222"
|
8C -
0.0"
|
|
4C -
9.666"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.666"w x 2.57"h
|
|
1/8 page (H)
|
4.75"w x 2.57"h
|
|
1/8 page (V)
|
2.35"w x 5.214"h
|
|
1/4 page (V)
|
4.75"w x 5.214"h
|
|
1/3 page (H)
|
9.666"w x 3.428"h
|
|
1/3 page (V)
|
4.77"w x 7.0"h
|
|
1/2 page (H)
|
9.833"w x 5.214"h
|
|
1/2 page (V)
|
4.75"w x 10.5"h
|
|
3/4 page (V)
|
7.2"w x 10.5"h
|
|
Page Dominant
|
9.666"w x 7.85"h
|
|
Full page
|
9.666"w x 10.5"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,696 |
| cell and internet |
$512 |
| home renovations |
$2,523 |
| rrsp's |
$1,338 |
| lotteries |
$129 |
| health insurance |
$302 |
| appliances |
$356 |
| furnishings |
$754 |
| computer hardware |
$292 |
| auto / truck purchase |
$2,721 |
| auto / truck lease |
$509 |
| air travel |
$325 |
agriculture
| total number of farms |
793 |
| livestock farms |
30 |
| oilseed farms |
0 |
| wheat farms |
9 |
| farms using internet |
345 |
|
