general
| frequency | commun |
| publication day | thursday |
| ROP format | 8C tabloid |
| career / classified format | 6C tabloid |
| page depth | 140 |
| zone | ON-NORTH (THUNDER BAY) |
circulation
| total circulation: | 35,510 |
| paid: | 0 |
| controlled: | 39,119 |
| electronic: | |
| audit date: | 2024/05/01 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $1.58 |
| Full Colour |
1/4 page |
$149.00 |
|
1/2 page |
$184.00 |
|
full page |
$218.00 |
| position charge |
N/A
|
| career / classified rate | $2.76 |
| Net FSI rate charge (CPM) | $47.00 |
inserts
| quantity (confirm prior)
|
43,740
|
|
publication specification
|
|
All flyers must be approved by Kathy Harris prior to booking to be sure it won't also be carried by the daily ChronicleJournal (who distributes The Source)
|
| booking deadline
|
Mon 12pm ET
|
| material deadline
|
Mon 4pm ET
|
|
ROP specifications
|
1C -
1.194"
|
6C -
7.717"
|
|
2C -
2.5"
|
7C -
9.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.063"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.8"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.0"h
|
|
1/8 page (V)
|
3.75"w x 4.5"h
|
|
1/4 page (V)
|
5.0"w x 5.0"h
|
|
1/3 page (H)
|
10.25"w x 4.0"h
|
|
1/3 page (V)
|
5.125"w x 5.65"h
|
|
1/2 page (H)
|
10.25"w x 5.0"h
|
|
1/2 page (V)
|
5.0"w x 10.0"h
|
|
3/4 page (V)
|
10.25"w x .5"h
|
|
Page Dominant
|
7.717"w x 7.5"h
|
|
Full page
|
10.25"w x 10.0"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,797 |
| cell and internet |
$525 |
| home renovations |
$2,586 |
| rrsp's |
$1,850 |
| lotteries |
$145 |
| health insurance |
$320 |
| appliances |
$375 |
| furnishings |
$821 |
| computer hardware |
$304 |
| auto / truck purchase |
$2,880 |
| auto / truck lease |
$564 |
| air travel |
$375 |
agriculture
| total number of farms |
174 |
| livestock farms |
12 |
| oilseed farms |
0 |
| wheat farms |
0 |
| farms using internet |
72 |
|
