general
| frequency | commun |
| publication day | thursday |
| ROP format | 8C broad |
| career / classified format | 8C broad |
| page depth | 301 |
| zone | ON-SW (DUFFERIN) |
circulation
| total circulation: | 18,467 |
| paid: | 0 |
| controlled: | 18,467 |
| electronic: | |
| audit date: | 2024/04/29 |
| audit basis: | Publ. Statement-Free |
ROP rates
| Level 1 Open Gross | $0.84 |
| Full Colour |
1/4 page |
$80.00 |
|
1/2 page |
$114.00 |
|
full page |
$149.00 |
| position charge |
N/A
|
| career / classified rate | $0.78 |
| Net FSI rate charge (CPM) | $40.00 |
inserts
| quantity (confirm prior)
|
18,580
|
|
publication specification
|
|
Sister paper of The Auroran, Beeton New Tecumseth Times, King Weekly Sentinel, and Caledon Citizen
|
| booking deadline
|
Mon 4pm ET
|
| material deadline
|
Mon 4pm ET
|
|
ROP specifications
|
1C -
1.25"
|
6C -
8.222"
|
|
2C -
2.34"
|
7C -
9.611"
|
|
3C -
4.125"
|
8C -
11.0"
|
|
4C -
5.444"
|
9C -
0.0"
|
|
5C -
6.833"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.277"
|
6C -
8.222"
|
|
2C -
2.666"
|
7C -
9.611"
|
|
3C -
4.055"
|
8C -
11.0"
|
|
4C -
5.444"
|
9C -
0.0"
|
|
5C -
6.833"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
11"w x 3.0"h
|
|
1/8 page (H)
|
5.44"w x 5.25"h
|
|
1/8 page (V)
|
4.125"w x 8"h
|
|
1/4 page (V)
|
5.44"w x 10.5"h
|
|
1/3 page (H)
|
11"w x 7.0"h
|
|
1/3 page (V)
|
5.44"w x 14.25"h
|
|
1/2 page (H)
|
11"w x 10.75"h
|
|
1/2 page (V)
|
5.44"w x 21.43"h
|
|
3/4 page (V)
|
11.0"w x 15.0"h
|
|
Page Dominant
|
6.833"w x 15.0"h
|
|
Full page
|
11.0"w x 21.43"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$6,119 |
| cell and internet |
$674 |
| home renovations |
$2,958 |
| rrsp's |
$3,018 |
| lotteries |
$158 |
| health insurance |
$394 |
| appliances |
$472 |
| furnishings |
$1,123 |
| computer hardware |
$409 |
| auto / truck purchase |
$3,787 |
| auto / truck lease |
$729 |
| air travel |
$489 |
agriculture
| total number of farms |
766 |
| livestock farms |
38 |
| oilseed farms |
1 |
| wheat farms |
15 |
| farms using internet |
285 |
|
