general
| frequency | commun |
| publication day | wednesday |
| ROP format | 8C broad |
| career / classified format | 8C broad |
| page depth | 294 |
| zone | ON-SW (ELGIN) |
circulation
| total circulation: | 2,727 |
| paid: | 2,832 |
| controlled: | 0 |
| electronic: | |
| audit date: | 2024/04/30 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $1.04 |
| Full Colour |
1/4 page |
$377.00 |
|
1/2 page |
$377.00 |
|
full page |
$377.00 |
| position charge |
N/A
|
| career / classified rate | $0.93 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
3,516
|
|
publication specification
|
|
Wednesday publication.
8 column broadsheet. Page depth 294 lines.
|
| booking deadline
|
Fri 4pm ET
|
| material deadline
|
Fri 4pm ET
|
|
ROP specifications
|
1C -
1.85"
|
6C -
11.5"
|
|
2C -
3.818"
|
7C -
13.833"
|
|
3C -
5.818"
|
8C -
15.833"
|
|
4C -
7.833"
|
9C -
0.0"
|
|
5C -
9.833"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.833"
|
6C -
11.833"
|
|
2C -
3.833"
|
7C -
13.833"
|
|
3C -
5.833"
|
8C -
15.833"
|
|
4C -
7.833"
|
9C -
0.0"
|
|
5C -
9.833"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
15.833"w x 3.0"h
|
|
1/8 page (H)
|
7.833"w x 5.25"h
|
|
1/8 page (V)
|
3.818"w x 8"h
|
|
1/4 page (V)
|
7.833"w x 10.5"h
|
|
1/3 page (H)
|
15.833"w x 7.0"h
|
|
1/3 page (V)
|
7.5"w x 14.25"h
|
|
1/2 page (H)
|
15.5"w x 10.5"h
|
|
1/2 page (V)
|
7.833"w x 21"h
|
|
3/4 page (V)
|
15.5"w x 15.0"h
|
|
Page Dominant
|
7.833"w x 15.0"h
|
|
Full page
|
15.833"w x 21"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,390 |
| cell and internet |
$579 |
| home renovations |
$2,821 |
| rrsp's |
$1,620 |
| lotteries |
$145 |
| health insurance |
$319 |
| appliances |
$362 |
| furnishings |
$846 |
| computer hardware |
$353 |
| auto / truck purchase |
$3,188 |
| auto / truck lease |
$545 |
| air travel |
$383 |
agriculture
| total number of farms |
414 |
| livestock farms |
30 |
| oilseed farms |
0 |
| wheat farms |
7 |
| farms using internet |
171 |
|
