Sioux Lookout Wawatay News MO
Research and support: AdCanada Media Inc (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca
publication details market info
  • general
  • frequencycommun
    publication daymonthly-2025:jan 24/feb 21/mar 21/apr 18/may 23/jun 20/jul 18/aug 22/sep 19/oct 24/nov 21/dec 19
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth218
    zoneON-NORTH (KENORA)
  • circulation
  • total circulation:5,450
     paid:0
     controlled:5,450
     electronic:
    audit date: 2024/04/29
    audit basis: Publ. Statement-Free
  • ROP rates
  • Level 1 Open Gross$1.36
    Full Colour 1/4 page $426.00
    1/2 page $426.00
    full page $426.00
    position charge N/A
    career / classified rate$0.69
    Net FSI rate charge (CPM)$90.00
  • inserts
  • quantity (confirm prior) 7,544
     
    publication specification
    Indigenous publication serving First Nations communities in Northern Ontario. Published primarily in English, but some stories is Cree, Ojibway and OjiCree. Can arrange translation if required.
     
    booking deadline 10 Days 5pm ET
    material deadline 10 Days 5pm ET
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.313" 7C - 0.0"
    3C - 5.063" 8C - 0.0"
    4C - 6.813" 9C - 0.0"
    5C - 8.563" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 4.0"h
    1/8 page (V) 3.25"w x 6"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.0"h
    1/3 page (V) 5.0"w x 10.5"h
    1/2 page (H) 10.25"w x 8.0"h
    1/2 page (V) 5.0"w x 15.5"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 6.75"w x 11.25"h
    Full page 10.25"w x 15.5"h
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,911
    cell and internet $542
    home renovations $2,671
    rrsp's $1,785
    lotteries $144
    health insurance $323
    appliances $364
    furnishings $816
    computer hardware $322
    auto / truck purchase $2,958
    auto / truck lease $595
    air travel $369
  • agriculture
  • total number of farms 172
    livestock farms 8
    oilseed farms 1
    wheat farms 0
    farms using internet 60
    Report printed: May 22, 2025
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.