Sioux Lookout Wawatay News MO
Research and support: AdCanada Media Inc (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca
publication details market info
  • general
  • frequencymonthly
    publication daymonthly-2025:jan 24/feb 21/mar 21/apr 18/may 23/jun 20/jul 18/aug 22/sep 19/oct 24/nov 21/dec 19
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth218
    zoneON-NORTH (KENORA)
  • circulation
  • total circulation:5,450
     paid:0
     controlled:5,450
     electronic:
    confirmed: 2024/04/29
    basis: Publ. Statement-Free
  • ROP rates
  • rate type standard
    position charge N/A
  • inserts
  • net FSI rate charge (CPM)$90.00
    quantity (confirm prior) 7,544
  • publication specification
  • Indigenous publication serving First Nations communities in Northern Ontario. Published primarily in English, but some stories is Cree, Ojibway and OjiCree. Can arrange translation if required.
  • deadlines
  • booking 10 Days 5pm ET
    material 10 Days 5pm ET
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.313" 7C - 0.0"
    3C - 5.063" 8C - 0.0"
    4C - 6.813" 9C - 0.0"
    5C - 8.563" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 4.0"h
    1/8 page (V) 3.25"w x 6"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.0"h
    1/3 page (V) 5.0"w x 10.5"h
    1/2 page (H) 10.25"w x 8.0"h
    1/2 page (V) 5.0"w x 15.5"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 6.75"w x 11.25"h
    Full page 10.25"w x 15.5"h
  • population characteristics
  • total population 36,903
    age less than 35 57%
    age 55 and over 20%
    age 65 and over 10%
    visible minority 2%
    indigenous ancestry 74%
  • top labour force industries
  • health care and social assistance 25%
    educational services 14%
    retail trade 9%
    construction 6%
    mining, quarrying, and oil and gas extraction 5%
  • household characteristics
  • total households 14,522
    average persons/household 3.15
  • household income
  • median $ 84,884
    average $ 99,063
  • average annual household spending
  • child care$ 471
    mortgage for living quarters$ 7,686
    tuition fees$ 1,825
    food from Stores$ 9,894
    food from Restaurants$ 3,716
    clothing and accessories$ 3,446
    games of chance$ 125
    government-run lotteries$ 91
    charitable contributions$ 595
    automobiles$ 2,306
    airplane travel$ 951
    package vacations$ 1,066
    health care services$ 243
    retirement/pension funding$ 3,483
    entertainment$ 1,287
  • agriculture
  • total farm operators (farms) 172
    total purchases of chemicals ($) $ 0M
    beef farms 24
    oilseed farms 0
    wheat farms 0
    Report printed: September 09, 2025
    Market Info data is based on the primary coverage area of each newspaper as derived from the best available circulation information. Data has been synthesized and updated based on information licensed under the Open Government Licence - Canada (Statistics Canada - Census of Population, Census of Agriculture, Survey of Household Spending, Geographic Attribute File; Agriculture and Agri-Food Canada - Annual Crop Inventory) and Canada Post.