general
| frequency | commun |
| publication day | wednesday |
| ROP format | 9C tabloid |
| career / classified format | 9C tabloid |
| page depth | 189 |
| zone | ON-CENTRAL (HALIBURTON) |
circulation
| total circulation: | 1,000 |
| paid: | 762 |
| controlled: | 156 |
| electronic: | |
| audit date: | 2024/04/29 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.76 |
| Full Colour |
1/4 page |
$114.00 |
|
1/2 page |
$183.00 |
|
full page |
$218.00 |
| position charge |
N/A
|
| career / classified rate | $0.76 |
| Net FSI rate charge (CPM) | $70.00 |
inserts
| quantity (confirm prior)
|
1,601
|
|
publication specification
|
|
Sister paper of Haliburton County Echo (paid circ) and Haliburton County Life (contr circ). Does not accept flyers; book only in Haliburton County Life
|
| booking deadline
|
Fri 12pm ET
|
| material deadline
|
Fri 4pm ET
|
|
ROP specifications
|
1C -
1.0"
|
6C -
6.6"
|
|
2C -
2.0"
|
7C -
7.8"
|
|
3C -
3.25"
|
8C -
8.9"
|
|
4C -
4.5"
|
9C -
10.0"
|
|
5C -
5.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.063"
|
6C -
6.875"
|
|
2C -
2.25"
|
7C -
8.063"
|
|
3C -
3.375"
|
8C -
9.188"
|
|
4C -
4.563"
|
9C -
10.375"
|
|
5C -
5.688"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.0"w x 3.0"h
|
|
1/8 page (H)
|
5.5"w x 4.0"h
|
|
1/8 page (V)
|
3.25"w x 6"h
|
|
1/4 page (V)
|
5.5"w x 7.5"h
|
|
1/3 page (H)
|
10"w x 4.29"h
|
|
1/3 page (V)
|
5.5"w x 10"h
|
|
1/2 page (H)
|
10"w x 7.0"h
|
|
1/2 page (V)
|
5.5"w x 13.5"h
|
|
3/4 page (V)
|
10.0"w x 9.75"h
|
|
Page Dominant
|
6.6"w x 9.75"h
|
|
Full page
|
10"w x 13.5"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,111 |
| cell and internet |
$405 |
| home renovations |
$2,706 |
| rrsp's |
$916 |
| lotteries |
$114 |
| health insurance |
$354 |
| appliances |
$369 |
| furnishings |
$713 |
| computer hardware |
$212 |
| auto / truck purchase |
$2,596 |
| auto / truck lease |
$516 |
| air travel |
$288 |
agriculture
| total number of farms |
32 |
| livestock farms |
3 |
| oilseed farms |
0 |
| wheat farms |
0 |
| farms using internet |
5 |
|
