general
| frequency | commun |
| publication day | monthly-2025:jan 31/feb 28/mar 1/apr 1/may 30/jun 30, jul 1/aug 29/oct 1/oct 31/nov 28 |
| ROP format | 4C tabloid |
| career / classified format | 4C tabloid |
| page depth | 137 |
| zone | ON-SW (WELLINGTON) |
circulation
| total circulation: | 6,639 |
| paid: | 0 |
| controlled: | 6,639 |
| electronic: | |
| audit date: | 2023/10/31 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $3.05 |
| Full Colour |
1/4 page |
$25.00 |
|
1/2 page |
$25.00 |
|
full page |
$25.00 |
| position charge |
N/A
|
| career / classified rate | $2.76 |
| Net FSI rate charge (CPM) | $40.00 |
inserts
| quantity (confirm prior)
|
7,042
|
|
publication specification
|
|
Published first Tuesday of month.
4 column pony. Page depth 140 lines.
|
| booking deadline
|
Week Prior 12pm ET
|
| material deadline
|
Week Prior 12pm ET
|
|
ROP specifications
|
1C -
3.5"
|
6C -
0.0"
|
|
2C -
7.375"
|
7C -
0.0"
|
|
3C -
0.0"
|
8C -
0.0"
|
|
4C -
0.0"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
CAREER specifications
|
1C -
0.0"
|
6C -
0.0"
|
|
2C -
0.0"
|
7C -
0.0"
|
|
3C -
0.0"
|
8C -
0.0"
|
|
4C -
0.0"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
7.375"w x 3.0"h
|
|
1/8 page (H)
|
3.5"w x 2.5"h
|
|
1/8 page (V)
|
|
|
1/4 page (V)
|
3.5"w x 5.0"h
|
|
1/3 page (H)
|
7.375"w x 3.125"h
|
|
1/3 page (V)
|
3.5"w x 6.5"h
|
|
1/2 page (H)
|
7.375"w x 5.0"h
|
|
1/2 page (V)
|
3.5"w x 10"h
|
|
3/4 page (V)
|
7.375"w x 7.5"h
|
|
Page Dominant
|
|
|
Full page
|
7.375"w x 10.0"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,301 |
| cell and internet |
$571 |
| home renovations |
$2,862 |
| rrsp's |
$1,157 |
| lotteries |
$128 |
| health insurance |
$314 |
| appliances |
$388 |
| furnishings |
$786 |
| computer hardware |
$327 |
| auto / truck purchase |
$3,344 |
| auto / truck lease |
$595 |
| air travel |
$389 |
agriculture
| total number of farms |
803 |
| livestock farms |
43 |
| oilseed farms |
1 |
| wheat farms |
11 |
| farms using internet |
217 |
|
