Battlefords Regional News-Optimist (The)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Gordon Brewerton
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-NORTH WEST
  • circulation
  • total circulation:13,493
     paid:0
     controlled:13,493
    audit date: 2016/02/18
    audit basis: CMCA Free
  • ROP rates
  • ROP open line rate$1.34
    colour 1/4 page $67.00
    1/2 page $200.00
    full page $200.00
    position charge 0.20% of ad cost
    career / classified rate$1.34
    Net FSI rate charge (CPM)$80.00
  • inserts
  • Insert quantity required 13,500
     
    special instructions
    Must be folded to maximum finished size no larger than 10.5" x 11.5"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. FOLDING CHARGES APPLICABLE. ABLE TO ACCEPT SKIDS. Warehouse Hours: M-F 8-5
    shipping address
    Battlefords Regional Optimist (The) c/o Battlefords Publishing 892 104th Street, North Battleford, SK, S9A 3E6
     
    booking deadline Fri 12:00pm CT
    material deadline Mon 12:00pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 6"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.71"h
  • demographics
  • total population  
    males 19,024
    females 19,365
    total households  
    with children 3,453
    without children 4,011
    person / household 2.5
  • household income
  • average $51,239
    percent over $60k 30%
    percent over $100k 9%
  • education
  • none 27%
    other 72%
    high school 24%
    trades 14%
    college 18%
    university 15%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,584
    cell and internet $480
    home renovations $2,580
    rrsp's $704
    lotteries $105
    health insurance $276
    appliances $347
    furnishings $665
    computer hardware $224
    auto / truck purchase $2,257
    auto / truck lease $473
    air travel $270
  • agriculture
  • total number of farms 3,997
    livestock farms 79
    oilseed farms 420
    wheat farms 391
    farms using internet 1,203
    Report printed: April 02, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data