Battlefords Regional News-Optimist (The)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-NORTH WEST
  • circulation
  • total circulation:12,200
     paid:91
     controlled:12,109
     electronic:
    audit date: 2024/02/22
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.59
    Full Colour 1/4 page $67.00
    1/2 page $200.00
    full page $200.00
    position charge 0.20% of ad cost
    career / classified rate$1.59
    Net FSI rate charge (CPM)$100.00
  • inserts
  • quantity (confirm prior) 12,030
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 220 agates. Publisher's rights reserved. Reservation & closing: Monday noon week of.
     
    booking deadline Mon 10am CST
    material deadline Tue 12pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 7.0"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.5"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.25"h
    Page Dominant 8.187"w x 11.25"h
    Full page 9.875"w x 15.71"h
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,584
    cell and internet $480
    home renovations $2,580
    rrsp's $704
    lotteries $105
    health insurance $276
    appliances $347
    furnishings $665
    computer hardware $224
    auto / truck purchase $2,257
    auto / truck lease $473
    air travel $270
  • agriculture
  • total number of farms 3,997
    livestock farms 79
    oilseed farms 420
    wheat farms 391
    farms using internet 1,203
    Report printed: July 15, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.