Melfort/Nipawin, The Journal
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday (note: 10-day advance)
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneSK-NORTH EAST
  • circulation
  • total circulation:12,829
     paid:0
     controlled:12,829
     electronic:
    audit date: 2024/02/22
    audit basis: Publisher Sworn - Free
  • ROP rates
  • Level 1 Open Gross$0.00
    Full Colour 1/4 page $89.00
    1/2 page $152.00
    full page $303.00
    position charge N/A
    career / classified rate$1.09
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 13,741
     
    publication specification
    10 column Tabloid format. Col. W. 7 picas; Pg. Depth 160 agates. Publisher's rights reserved. Reservation & closing: Monday week of.
     
    booking deadline Friday TWO weeks prior
    material deadline Tuesday Week Prior
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.1"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.34"w x 2.143"h
    1/8 page (H) 4.046"w x 4.0"h
    1/8 page (V) 4.046"w x 4.0"h
    1/4 page (V) 4.046"w x 5.071"h
    1/3 page (H) 4.046"w x 7.143"h
    1/3 page (V) 4.046"w x 7.143"h
    1/2 page (H) 10.34"w x 5.071"h
    1/2 page (V) 10.34"w x 5.071"h
    3/4 page (V) 6.144"w x 10.214"h
    Page Dominant 6.144"w x 10.214"h
    Full page 10.34"w x 10.214"h
  • demographics
  • total population  
    males 36,209
    females 36,923
    total households  
    with children 7,594
    without children 8,997
    person / household 2.5
  • household income
  • average $50,892
    percent over $60k 30%
    percent over $100k 10%
  • education
  • none 24%
    other 76%
    high school 28%
    trades 15%
    college 17%
    university 14%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,323
    cell and internet $459
    home renovations $2,696
    rrsp's $628
    lotteries $111
    health insurance $298
    appliances $355
    furnishings $630
    computer hardware $214
    auto / truck purchase $2,183
    auto / truck lease $509
    air travel $258
  • agriculture
  • total number of farms 5,696
    livestock farms 132
    oilseed farms 1,694
    wheat farms 437
    farms using internet 2,289
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.