general
| frequency | wkly m |
| publication day | friday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 200 |
| zone | MB-60MIN-BRANDON |
circulation
| total circulation: | 1,394 |
| paid: | 18 |
| controlled: | 1,376 |
| electronic: | 203 |
| audit date: | 2022/02/16 |
| audit basis: | Publisher Sworn Statement |
ROP rates
| Level 1 Open Gross | $0.87 |
| Full Colour |
1/4 page |
$130.00 |
|
1/2 page |
$157.00 |
|
full page |
$157.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $0.87 |
| Net FSI rate charge (CPM) | $154.00 |
inserts
| quantity (confirm prior)
|
1,522
|
|
publication specification
|
|
Friday publication
|
| booking deadline
|
Tue 12pm CT
|
| material deadline
|
Tue 4pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 14.21"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 14.21"h
|
|
demographics
| total population |
|
| males |
1,740 |
| females |
1,737 |
| total households |
|
| with children |
311 |
| without children |
421 |
| person / household |
2.2 |
household income
| average |
$45,993 |
| percent over $60k |
23% |
| percent over $100k |
6% |
education
| none |
22% |
| other |
78% |
| high school |
28% |
| trades |
12% |
| college |
17% |
| university |
21% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,678 |
| cell and internet |
$401 |
| home renovations |
$2,327 |
| rrsp's |
$392 |
| lotteries |
$103 |
| health insurance |
$292 |
| appliances |
$336 |
| furnishings |
$554 |
| computer hardware |
$176 |
| auto / truck purchase |
$1,887 |
| auto / truck lease |
$443 |
| air travel |
$235 |
agriculture
| total number of farms |
388 |
| livestock farms |
7 |
| oilseed farms |
35 |
| wheat farms |
24 |
| farms using internet |
78 |
|
