Erickson South Mountain Press*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-60MIN-BRANDON
  • circulation
  • total circulation:1,394
     paid:18
     controlled:1,376
     electronic:203
    audit date: 2022/02/16
    audit basis: Publisher Sworn Statement
  • ROP rates
  • Level 1 Open Gross$0.84
    Full Colour 1/4 page $130.00
    1/2 page $157.00
    full page $157.00
    position charge 0.15% of ad cost
    career / classified rate$0.84
    Net FSI rate charge (CPM)$154.00
  • inserts
  • quantity (confirm prior) 1,522
     
    publication specification
    Friday publication
     
    booking deadline Tue 12pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • demographics
  • total population  
    males 1,740
    females 1,737
    total households  
    with children 311
    without children 421
    person / household 2.2
  • household income
  • average $45,993
    percent over $60k 23%
    percent over $100k 6%
  • education
  • none 22%
    other 78%
    high school 28%
    trades 12%
    college 17%
    university 21%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 20%
    Health care and social assistance 13%
    Retail trade 10%
    Educational services 7%
    Transportation and warehousing 7%
  • average household spending / yr
  • mortgage payments $2,678
    cell and internet $401
    home renovations $2,327
    rrsp's $392
    lotteries $103
    health insurance $292
    appliances $336
    furnishings $554
    computer hardware $176
    auto / truck purchase $1,887
    auto / truck lease $443
    air travel $235
  • agriculture
  • total number of farms 388
    livestock farms 7
    oilseed farms 35
    wheat farms 24
    farms using internet 78
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.