Jasper Fitzhugh
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth207
    zoneAB-CENTRAL (NORTH WEST)
  • circulation
  • total circulation:3,200
     paid:0
     controlled:3,200
     electronic:
    audit date: 2022/02/16
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.29
    Full Colour 1/4 page $31.00
    1/2 page $55.00
    full page $89.00
    position charge N/A
    career / classified rate$1.29
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 3,000
     
    publication specification
    Publishers rights reserved. Reservations and Closing: Friday 5:00 pm
     
    booking deadline Fri 4pm MT
    material deadline Mon 4pm MT
  • ROP specifications
  • 1C - 1.45" 6C - 9.45"
    2C - 3.0" 7C - 0.0"
    3C - 4.65" 8C - 0.0"
    4C - 6.25" 9C - 0.0"
    5C - 7.85" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.45" 6C - 7.0"
    2C - 2.2" 7C - 8.2"
    3C - 3.4" 8C - 9.45"
    4C - 4.65" 9C - 0.0"
    5C - 5.8" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.45"w x 3.0"h
    1/8 page (H) 4.65"w x 3.86"h
    1/8 page (V) 3.0"w x 7.0"h
    1/4 page (V) 4.65"w x 7.85"h
    1/3 page (H) 9.45"w x 5.5"h
    1/3 page (V) 4.65"w x 10.25"h
    1/2 page (H) 9.45"w x 7.85"h
    1/2 page (V) 4.65"w x 14.78"h
    3/4 page (V) 9.45"w x 11.25"h
    Page Dominant 7.85"w x 11.25"h
    Full page 9.45"w x 14.78"h
  • regular features
  • BUSINESS - Business Directory Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
    ENTERTAINMENT - Movie Listings/Reviews Weekly
    ENTERTAINMENT - Performing Arts, Concerts Weekly
    EVENTS - Local Calendar of Events Weekly
  • demographics
  • total population  
    males 2,170
    females 2,105
    total households  
    with children 225
    without children 170
    person / household 2.7
  • household income
  • average $73,226
    percent over $60k 49%
    percent over $100k 15%
  • education
  • none 5%
    other 95%
    high school 32%
    trades 14%
    college 21%
    university 28%
  • labour force top industries
  • Accommodation and food services 40%
    Retail trade 10%
    Arts, entertainment and recreation 8%
    Transportation and warehousing 8%
    Health care and social assistance 6%
  • average household spending / yr
  • mortgage payments $2,702
    cell and internet $588
    home renovations $2,266
    rrsp's $1,941
    lotteries $180
    health insurance $334
    appliances $377
    furnishings $829
    computer hardware $232
    auto / truck purchase $2,758
    auto / truck lease $654
    air travel $388
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 0
    wheat farms 0
    farms using internet 0
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.