NWT News/North
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneNWT/NU
  • circulation
  • total circulation:4,442
     paid:2,888
     controlled:1,554
     electronic:
    audit date: 2019/05/31
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$4.01
    Full Colour 1/4 page $285.00
    1/2 page $285.00
    full page $285.00
    position charge N/A
    career / classified rate$4.01
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • quantity (confirm prior) 10,151
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 215 agates. Publisher's rights reserved. Reservation & closing: Thursday 4pm week of.
     
    booking deadline Thu 4pm MT
    material deadline Thu 4pm MT
  • ROP specifications
  • 1C - 1.583" 6C - 10.333"
    2C - 3.333" 7C - 0.0"
    3C - 5.083" 8C - 0.0"
    4C - 6.833" 9C - 0.0"
    5C - 8.583" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.583" 6C - 10.333"
    2C - 3.333" 7C - 0.0"
    3C - 5.083" 8C - 0.0"
    4C - 6.833" 9C - 0.0"
    5C - 8.583" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.357"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.357"h
  • demographics
  • total population  
    males 19,775
    females 18,725
    total households  
    with children 3,465
    without children 1,665
    person / household 2.9
  • household income
  • average $87,902
    percent over $60k 65%
    percent over $100k 40%
  • education
  • none 23%
    other 77%
    high school 19%
    trades 11%
    college 23%
    university 23%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,636
    cell and internet $570
    home renovations $2,798
    rrsp's $2,479
    lotteries $174
    health insurance $388
    appliances $367
    furnishings $881
    computer hardware $362
    auto / truck purchase $2,854
    auto / truck lease $701
    air travel $381
  • agriculture
  • total number of farms 0
    livestock farms 1
    oilseed farms 0
    wheat farms 0
    farms using internet 1
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.