general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 7C tabloid |
| page depth | 177 |
| zone | SK-NORTH WEST |
circulation
| total circulation: | 14,966 |
| paid: | 0 |
| controlled: | 14,966 |
| electronic: | |
| audit date: | 2024/02/22 |
| audit basis: | Publisher Sworn - Free |
ROP rates
| Level 1 Open Gross | $1.66 |
| Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$123.00 |
|
full page |
$123.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.38 |
| Net FSI rate charge (CPM) | $110.00 |
inserts
| quantity (confirm prior)
|
15,000
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 218 agates.
Publisher's rights reserved.
Reservation & closing: 2 days prior.
|
| booking deadline
|
Fri 2pm CT
|
| material deadline
|
Mon 10am CT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
0.0"
|
6C -
8.14"
|
|
2C -
2.61"
|
7C -
9.44"
|
|
3C -
3.98"
|
8C -
0.0"
|
|
4C -
5.34"
|
9C -
0.0"
|
|
5C -
6.71"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 3.86"h
|
|
1/8 page (V)
|
3.0"w x 7.0"h
|
|
1/4 page (V)
|
4.65"w x 7.857"h
|
|
1/3 page (H)
|
9.45"w x 4.33"h
|
|
1/3 page (V)
|
4.65"w x 8.75"h
|
|
1/2 page (H)
|
9.45"w x 5.714"h
|
|
1/2 page (V)
|
4.65"w x 12.64"h
|
|
3/4 page (V)
|
9.45"w x 9.75"h
|
|
Page Dominant
|
7.85"w x 9.75"h
|
|
Full page
|
9.45"w x 12.64"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,398 |
| cell and internet |
$564 |
| home renovations |
$3,138 |
| rrsp's |
$1,681 |
| lotteries |
$143 |
| health insurance |
$354 |
| appliances |
$364 |
| furnishings |
$783 |
| computer hardware |
$349 |
| auto / truck purchase |
$2,958 |
| auto / truck lease |
$602 |
| air travel |
$370 |
agriculture
| total number of farms |
1,914 |
| livestock farms |
57 |
| oilseed farms |
198 |
| wheat farms |
104 |
| farms using internet |
667 |
|
