general
| frequency | commun |
| publication day | 20x yearly-2025:may13,27/june 10,24/july 8,22/aug12,26/sep 9,23/oct 7/nov 4,25/dec 16 |
| ROP format | 4C tabloid |
| career / classified format | 4C tabloid |
| page depth | 224 |
| zone | ON-SW (BRUCE) |
circulation
| total circulation: | 3,418 |
| paid: | 0 |
| controlled: | 3,096 |
| electronic: | |
| audit date: | 2016/12/31 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $1.55 |
| Full Colour |
1/4 page |
$147.00 |
|
1/2 page |
$228.00 |
|
full page |
$430.00 |
| position charge |
N/A
|
| career / classified rate | $1.32 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
2,946
|
|
publication specification
|
|
2024-02/27, 03/19, 04/09, 04/30, 05/14, 05/28, 06/11, 06/25, 07/09, 07/30,08/13, 08/27. 09/10, 10/01, 10/22. 11/05, 11/26, 12/17
|
| booking deadline
|
Upon Request
|
| material deadline
|
Upon Request
|
|
ROP specifications
|
1C -
2.5"
|
6C -
0.0"
|
|
2C -
5.125"
|
7C -
0.0"
|
|
3C -
7.688"
|
8C -
0.0"
|
|
4C -
10.25"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
CAREER specifications
|
1C -
2.5"
|
6C -
0.0"
|
|
2C -
5.13"
|
7C -
0.0"
|
|
3C -
7.74"
|
8C -
0.0"
|
|
4C -
10.375"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.125"w x 4.0"h
|
|
1/8 page (V)
|
2.5"w x 6"h
|
|
1/4 page (V)
|
5.125"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.0"h
|
|
1/3 page (V)
|
5.0"w x 10.5"h
|
|
1/2 page (H)
|
10.375"w x 8.0"h
|
|
1/2 page (V)
|
5.125"w x 16"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
5.125"w x 11.25"h
|
|
Full page
|
10.25"w x 16.0"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,468 |
| cell and internet |
$466 |
| home renovations |
$2,533 |
| rrsp's |
$809 |
| lotteries |
$116 |
| health insurance |
$323 |
| appliances |
$425 |
| furnishings |
$776 |
| computer hardware |
$200 |
| auto / truck purchase |
$2,666 |
| auto / truck lease |
$530 |
| air travel |
$279 |
agriculture
| total number of farms |
120 |
| livestock farms |
3 |
| oilseed farms |
0 |
| wheat farms |
1 |
| farms using internet |
45 |
|
