general
| frequency | commun |
| publication day | e/o thursday-2025:may 8,22/jun 5,19/jul 3,17,31/aug 14,28/sep 11,25/oct 9,23/nov 6,20/dec 4,18 |
| ROP format | 9C tabloid |
| career / classified format | 9C tabloid |
| page depth | 224 |
| zone | ON-CENTRAL (SIMCOE) |
circulation
| total circulation: | 20,000 |
| paid: | 0 |
| controlled: | 17,957 |
| electronic: | |
| audit date: | 2013/12/31 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $0.78 |
| Full Colour |
1/4 page |
$121.00 |
|
1/2 page |
$232.00 |
|
full page |
$426.00 |
| position charge |
N/A
|
| career / classified rate | $0.78 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
14,887
|
|
publication specification
|
|
Soon to expand into Midland area (formerly covered by Metroland)
|
| booking deadline
|
Mon 11am ET
|
| material deadline
|
Mon 11am ET
|
|
ROP specifications
|
1C -
1.0"
|
6C -
6.6"
|
|
2C -
2.0"
|
7C -
7.8"
|
|
3C -
3.25"
|
8C -
8.9"
|
|
4C -
4.5"
|
9C -
10.0"
|
|
5C -
5.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.063"
|
6C -
6.875"
|
|
2C -
2.25"
|
7C -
8.063"
|
|
3C -
3.375"
|
8C -
9.188"
|
|
4C -
4.563"
|
9C -
10.375"
|
|
5C -
5.688"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.0"w x 3.0"h
|
|
1/8 page (H)
|
4.5"w x 4.0"h
|
|
1/8 page (V)
|
3.25"w x 6.0"h
|
|
1/4 page (V)
|
5.5"w x 7.85"h
|
|
1/3 page (H)
|
10.0"w x 5.0"h
|
|
1/3 page (V)
|
4.4"w x 10.5"h
|
|
1/2 page (H)
|
10.0"w x 8.0"h
|
|
1/2 page (V)
|
4.4"w x 16"h
|
|
3/4 page (V)
|
10"w x 11.25"h
|
|
Page Dominant
|
6.6"w x 11.25"h
|
|
Full page
|
10.0"w x 16"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,682 |
| cell and internet |
$570 |
| home renovations |
$3,178 |
| rrsp's |
$2,486 |
| lotteries |
$157 |
| health insurance |
$385 |
| appliances |
$401 |
| furnishings |
$882 |
| computer hardware |
$384 |
| auto / truck purchase |
$3,547 |
| auto / truck lease |
$651 |
| air travel |
$442 |
agriculture
| total number of farms |
509 |
| livestock farms |
20 |
| oilseed farms |
0 |
| wheat farms |
8 |
| farms using internet |
183 |
|
