Winnipeg Community Review (East&West)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencycombo m
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:231,179
     paid:0
     controlled:231,179
     electronic:
    audit date: 2022/01/11
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$11.05
    Full Colour 1/4 page $535.00
    1/2 page $775.00
    full page $1500.00
    position charge 0.15% of ad cost
    career / classified rate$11.05
    Net FSI rate charge (CPM)$85.00
  • inserts
  • quantity (confirm prior) 196,500
     
    publication specification
    8 Column Tabloid. Wed pub. Column Width 7p0. Pg Depth 160 agates. Publishers Rights Reserved. Reservation & Closing: Frid 10 am prior.
     
    booking deadline Thu 12pm CT
    material deadline Thu 4pm CT
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 7.75"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • regular features
  • AGRICULTURE - Local News Monthly
    AUTOMOTIVE - Vehicle Sales Weekly
    CLASSIFIED - Careers Weekly
    ENTERTAINMENT - Performing Arts, Concerts Weekly
    EVENTS - Local Calendar of Events Weekly
    LIFESTYLE - Family/Parenting Weekly
    LIFESTYLE - Health & Wellness Weekly
    LIFESTYLE - Home Improvement/Decorating Weekly
    TOURISM/TRAVEL - Destinations Weekly
  • demographics
  • total population  
    males 292,765
    females 315,575
    total households  
    with children 67,937
    without children 49,990
    person / household 2.5
  • household income
  • average $70,100
    percent over $60k 42%
    percent over $100k 17%
  • education
  • none 14%
    other 86%
    high school 25%
    trades 10%
    college 20%
    university 30%
  • labour force top industries
  • Health care and social assistance 13%
    Retail trade 12%
    Manufacturing 11%
    Educational services 8%
    Public administration 7%
  • average household spending / yr
  • mortgage payments $3,823
    cell and internet $529
    home renovations $2,755
    rrsp's $2,304
    lotteries $147
    health insurance $334
    appliances $367
    furnishings $837
    computer hardware $313
    auto / truck purchase $2,932
    auto / truck lease $592
    air travel $400
  • agriculture
  • total number of farms 132
    livestock farms 0
    oilseed farms 8
    wheat farms 11
    farms using internet 42
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.