general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 222 |
| zone | MB-NORTH WEST |
circulation
| total circulation: | 851 |
| paid: | 811 |
| controlled: | 40 |
| electronic: | |
| audit date: | 2021/04/05 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.87 |
| Full Colour |
1/4 page |
$143.00 |
|
1/2 page |
$143.00 |
|
full page |
$143.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $0.87 |
| Net FSI rate charge (CPM) | $223.00 |
inserts
| quantity (confirm prior)
|
1,025
|
|
publication specification
|
|
Wednesday publication
|
| booking deadline
|
Thu 4pm CT
|
| material deadline
|
Fri 12pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.175"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.2"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.17"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.2"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.85"w x 3.86"h
|
|
1/8 page (V)
|
3.17"w x 7.0"h
|
|
1/4 page (V)
|
4.85"w x 7.85"h
|
|
1/3 page (H)
|
9.875"w x 5.5"h
|
|
1/3 page (V)
|
4.85"w x 10.25"h
|
|
1/2 page (H)
|
9.875"w x 7.85"h
|
|
1/2 page (V)
|
4.85"w x 15.85"h
|
|
3/4 page (V)
|
9.875"w x 11.25"h
|
|
Page Dominant
|
8.2"w x 11.25"h
|
|
Full page
|
9.875"w x 15.85"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,063 |
| cell and internet |
$554 |
| home renovations |
$2,652 |
| rrsp's |
$1,474 |
| lotteries |
$129 |
| health insurance |
$304 |
| appliances |
$365 |
| furnishings |
$799 |
| computer hardware |
$308 |
| auto / truck purchase |
$2,472 |
| auto / truck lease |
$508 |
| air travel |
$310 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
0 |
| wheat farms |
0 |
| farms using internet |
0 |
|
