general
| frequency | wkly m |
| publication day | monday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 160 |
| zone | AB-60MIN-CALGARY |
circulation
| total circulation: | 7,923 |
| paid: | 0 |
| controlled: | 7,923 |
| electronic: | |
| audit date: | 2016/09/21 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $0.98 |
| Full Colour |
1/4 page |
$20.00 |
|
1/2 page |
$20.00 |
|
full page |
$20.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.05 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
7,000
|
|
publication specification
|
|
Publishers rights reserved.
|
| booking deadline
|
Fri 4pm MT
|
| material deadline
|
Mon 11am MT
|
|
ROP specifications
|
1C -
1.187"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.25"h
|
|
1/8 page (V)
|
2.0"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.5"h
|
|
Page Dominant
|
8.5"w x 8.5"h
|
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
| total population |
|
| males |
18,270 |
| females |
18,018 |
| total households |
|
| with children |
5,039 |
| without children |
2,893 |
| person / household |
3.1 |
household income
| average |
$94,803 |
| percent over $60k |
63% |
| percent over $100k |
31% |
education
| none |
21% |
| other |
79% |
| high school |
27% |
| trades |
13% |
| college |
21% |
| university |
17% |
labour force top industries
average household spending / yr
| mortgage payments |
$6,556 |
| cell and internet |
$657 |
| home renovations |
$3,118 |
| rrsp's |
$3,653 |
| lotteries |
$163 |
| health insurance |
$425 |
| appliances |
$450 |
| furnishings |
$1,138 |
| computer hardware |
$420 |
| auto / truck purchase |
$4,029 |
| auto / truck lease |
$830 |
| air travel |
$561 |
agriculture
| total number of farms |
193 |
| livestock farms |
5 |
| oilseed farms |
3 |
| wheat farms |
7 |
| farms using internet |
61 |
|
