Selkirk Record
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth176
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:15,570
     paid:0
     controlled:15,570
     electronic:
    audit date: 2022/02/18
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$1.44
    Full Colour 1/4 page $123.00
    1/2 page $148.00
    full page $148.00
    position charge 0.15% of ad cost
    career / classified rate$1.44
    Net FSI rate charge (CPM)$150.00
  • inserts
  • quantity (confirm prior) 15,570
     
    publication specification
    Thursday publication. 8column x 176 line tabloid
     
    booking deadline Friday 4pm CT
    material deadline Friday 4pm CT
  • ROP specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.0"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 2.375"w x 7.0"h
    1/4 page (V) 5.0"w x 6.5"h
    1/3 page (H) 10.0"w x 4.33"h
    1/3 page (V) 5.0"w x 8.75"h
    1/2 page (H) 10.0"w x 6.5"h
    1/2 page (V) 5.0"w x 12.64"h
    3/4 page (V) 10.0"w x 9.75"h
    Page Dominant 7.45"w x 9.75"h
    Full page 10.0"w x 12.64"h
  • regular features
  • AGRICULTURE - Local News Monthly
  • demographics
  • total population  
    males 17,218
    females 17,528
    total households  
    with children 3,882
    without children 3,872
    person / household 2.5
  • household income
  • average $63,430
    percent over $60k 46%
    percent over $100k 18%
  • education
  • none 18%
    other 82%
    high school 27%
    trades 15%
    college 21%
    university 18%
  • labour force top industries
  • Health care and social assistance 14%
    Retail trade 10%
    Manufacturing 10%
    Public administration 8%
    Transportation and warehousing 7%
  • average household spending / yr
  • mortgage payments $3,843
    cell and internet $488
    home renovations $2,781
    rrsp's $1,454
    lotteries $132
    health insurance $347
    appliances $371
    furnishings $739
    computer hardware $274
    auto / truck purchase $3,178
    auto / truck lease $616
    air travel $381
  • agriculture
  • total number of farms 396
    livestock farms 9
    oilseed farms 44
    wheat farms 41
    farms using internet 175
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.