Winkler Morden Voice
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth178
    zoneMB-SOUTH EAST
  • circulation
  • total circulation:14,886
     paid:0
     controlled:14,886
     electronic:
    audit date: 2022/02/18
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$1.44
    Full Colour 1/4 page $123.00
    1/2 page $148.00
    full page $148.00
    position charge 0.15% of ad cost
    career / classified rate$1.44
    Net FSI rate charge (CPM)$150.00
  • inserts
  • quantity (confirm prior) 13,700
     
    publication specification
     
    booking deadline Friday 4pm CT
    material deadline Friday 4pm CT
  • ROP specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.00"w x 3"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 2.375"w x 7.0"h
    1/4 page (V) 5.0"w x 6.5"h
    1/3 page (H) 10.0"w x 4.33"h
    1/3 page (V) 5.0"w x 8.75"h
    1/2 page (H) 10.0"w x 6.5"h
    1/2 page (V) 5.0"w x 12.64"h
    3/4 page (V) 10.0"w x 9.75"h
    Page Dominant 7.45"w x 9.75"h
    Full page 10.0"w x 12.64"h
  • regular features
  • AGRICULTURE - Local News Monthly
    CLASSIFIED - Careers Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
  • demographics
  • total population  
    males 17,018
    females 17,187
    total households  
    with children 4,582
    without children 3,335
    person / household 2.9
  • household income
  • average $49,913
    percent over $60k 29%
    percent over $100k 8%
  • education
  • none 37%
    other 64%
    high school 23%
    trades 11%
    college 16%
    university 13%
  • labour force top industries
  • Manufacturing 19%
    Agriculture, forestry, fishing and hunting 17%
    Health care and social assistance 11%
    Retail trade 10%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,590
    cell and internet $473
    home renovations $2,651
    rrsp's $672
    lotteries $108
    health insurance $284
    appliances $326
    furnishings $632
    computer hardware $241
    auto / truck purchase $2,258
    auto / truck lease $490
    air travel $269
  • agriculture
  • total number of farms 1,266
    livestock farms 31
    oilseed farms 160
    wheat farms 107
    farms using internet 597
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.