general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 10C tabloid |
| career / classified format | 10C tabloid |
| page depth | 143 |
| zone | SK-60MIN-REGINA |
circulation
| total circulation: | 61,623 |
| paid: | 0 |
| controlled: | 61,623 |
| electronic: | |
| audit date: | 2024/02/26 |
| audit basis: | Publisher Sworn - Free |
ROP rates
| Level 1 Open Gross | $0.00 |
| Full Colour |
1/4 page |
$129.00 |
|
1/2 page |
$220.00 |
|
full page |
$437.00 |
| position charge |
N/A
|
| career / classified rate | $-1.00 |
| Net FSI rate charge (CPM) | $105.00 |
inserts
| quantity (confirm prior)
|
90,385
|
|
publication specification
|
|
|
| booking deadline
|
Tues Week Prior
|
| material deadline
|
Tues Week Prior
|
|
ROP specifications
|
1C -
0.937"
|
6C -
6.25"
|
|
2C -
2.0"
|
7C -
7.3"
|
|
3C -
3.0"
|
8C -
8.375"
|
|
4C -
4.125"
|
9C -
0.0"
|
|
5C -
5.187"
|
10C -
10.375"
|
CAREER specifications
|
1C -
0.937"
|
6C -
6.25"
|
|
2C -
2.0"
|
7C -
7.3"
|
|
3C -
3.06"
|
8C -
8.375"
|
|
4C -
4.125"
|
9C -
0.0"
|
|
5C -
5.187"
|
10C -
10.5"
|
ROP standardized ad sizes
|
Banner
|
10.34"w x 2.143"h
|
|
1/8 page (H)
|
4.046"w x 4.0"h
|
|
1/8 page (V)
|
4.046"w x 4.0"h
|
|
1/4 page (V)
|
4.046"w x 5.071"h
|
|
1/3 page (H)
|
4.046"w x 7.143"h
|
|
1/3 page (V)
|
4.046"w x 7.143"h
|
|
1/2 page (H)
|
10.34"w x 5.071"h
|
|
1/2 page (V)
|
10.34"w x 5.071"h
|
|
3/4 page (V)
|
6.144"w x 10.214"h
|
|
Page Dominant
|
6.144"w x 10.214"h
|
|
Full page
|
10.34"w x 10.214"h
|
|
demographics
| total population |
|
| males |
102,583 |
| females |
109,193 |
| total households |
|
| with children |
22,042 |
| without children |
18,706 |
| person / household |
2.4 |
household income
| average |
$63,140 |
| percent over $60k |
44% |
| percent over $100k |
19% |
education
| none |
13% |
| other |
87% |
| high school |
29% |
| trades |
11% |
| college |
18% |
| university |
28% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,729 |
| cell and internet |
$503 |
| home renovations |
$2,697 |
| rrsp's |
$1,587 |
| lotteries |
$131 |
| health insurance |
$320 |
| appliances |
$356 |
| furnishings |
$735 |
| computer hardware |
$289 |
| auto / truck purchase |
$2,815 |
| auto / truck lease |
$582 |
| air travel |
$360 |
agriculture
| total number of farms |
2,578 |
| livestock farms |
68 |
| oilseed farms |
339 |
| wheat farms |
456 |
| farms using internet |
1,109 |
|
