Regina QC
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneSK-60MIN-REGINA
  • circulation
  • total circulation:61,059
     paid:0
     controlled:61,059
     electronic:
    confirmed: 2024/04/24
    basis: Publ. Statement-Free
  • ROP rates
  • rate type modular
    position charge N/A
  • inserts
  • net FSI rate charge (CPM)$105.00
    quantity (confirm prior) 90,385
  • deadlines
  • booking Tues Week Prior 1pm CT
    material Tues Week Prior 3pm CT
  • ROP specifications
  • 1C - 0.937" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.0" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.375"
  • CAREER specifications
  • 1C - 0.937" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.06" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.5"
  • ROP standardized ad sizes
  • Banner 10.34"w x 2.143"h
    1/8 page (H) 4.046"w x 4.0"h
    1/8 page (V) 4.046"w x 4.0"h
    1/4 page (V) 4.046"w x 5.071"h
    1/3 page (H) 4.046"w x 7.143"h
    1/3 page (V) 4.046"w x 7.143"h
    1/2 page (H) 10.34"w x 5.071"h
    1/2 page (V) 10.34"w x 5.071"h
    3/4 page (V) 6.144"w x 10.214"h
    Page Dominant 6.144"w x 10.214"h
    Full page 10.34"w x 10.214"h
  • population characteristics
  • total population 265,115
    age less than 35 45%
    age 55 and over 28%
    age 65 and over 16%
    visible minority 22%
    indigenous ancestry 11%
  • top labour force industries
  • health care and social assistance 15%
    retail trade 11%
    construction 7%
    educational services 7%
    professional, scientific and technical services 6%
  • household characteristics
  • total households 115,397
    average persons/household 2.48
  • household income
  • median $ 93,277
    average $ 111,362
  • average annual household spending
  • child care$ 592
    mortgage for living quarters$ 7,027
    tuition fees$ 1,643
    food from Stores$ 11,661
    food from Restaurants$ 3,934
    clothing and accessories$ 2,983
    games of chance$ 226
    government-run lotteries$ 134
    charitable contributions$ 761
    automobiles$ 1,451
    airplane travel$ 938
    package vacations$ 1,078
    health care services$ 260
    retirement/pension funding$ 4,381
    entertainment$ 1,316
  • agriculture
  • total farm operators (farms) 2,501
    total purchases of chemicals ($) $ 64M
    beef farms 338
    oilseed farms 589
    wheat farms 240
    Report printed: September 09, 2025
    Market Info data is based on the primary coverage area of each newspaper as derived from the best available circulation information. Data has been synthesized and updated based on information licensed under the Open Government Licence - Canada (Statistics Canada - Census of Population, Census of Agriculture, Survey of Household Spending, Geographic Attribute File; Agriculture and Agri-Food Canada - Annual Crop Inventory) and Canada Post.