Regina QC
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneSK-60MIN-REGINA
  • circulation
  • total circulation:63,129
     paid:0
     controlled:63,129
     electronic:
    audit date: 2021/06/24
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$-1.00
    Full Colour 1/4 page $-1.00
    1/2 page $-1.00
    full page $-1.00
    position charge N/A
    career / classified rate$-1.00
    Net FSI rate charge (CPM)$65.00
  • inserts
  • quantity (confirm prior) 90,385
     
    publication specification
     
    booking deadline Wed 4pm CT
    material deadline Thurs 10am CT
  • ROP specifications
  • 1C - 0.937" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.0" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.375"
  • CAREER specifications
  • 1C - 0.937" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.06" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.5"
  • ROP standardized ad sizes
  • Banner 10.34"w x 2.857"h
    1/8 page (H) 4.0463"w x 4.286"h
    1/8 page (V) 6.114"w x 10.214"h
    1/4 page (V) 4.0463"w x 6.429"h
    1/3 page (H) 4.0463"w x 6.429"h
    1/3 page (V) 4.0463"w x 7.357"h
    1/2 page (H) 10.34"w x 5.071"h
    1/2 page (V) 6.114"w x 10.214"h
    3/4 page (V) 10.34"w x 10.214"h
    Page Dominant 6.114"w x 10.214"h
    Full page 10.375"w x 10.214"h
  • demographics
  • total population  
    males 102,583
    females 109,193
    total households  
    with children 22,042
    without children 18,706
    person / household 2.4
  • household income
  • average $63,140
    percent over $60k 44%
    percent over $100k 19%
  • education
  • none 13%
    other 87%
    high school 29%
    trades 11%
    college 18%
    university 28%
  • labour force top industries
  • Retail trade 13%
    Health care and social assistance 12%
    Public administration 10%
    Accommodation and food services 7%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,729
    cell and internet $503
    home renovations $2,697
    rrsp's $1,587
    lotteries $131
    health insurance $320
    appliances $356
    furnishings $735
    computer hardware $289
    auto / truck purchase $2,815
    auto / truck lease $582
    air travel $360
  • agriculture
  • total number of farms 2,578
    livestock farms 68
    oilseed farms 339
    wheat farms 456
    farms using internet 1,109
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.