Saskatoon Bridges
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneSK-60MIN-SASKATOON
  • circulation
  • total circulation:70,320
     paid:0
     controlled:70,320
     electronic:
    confirmed: 2024/04/24
    basis: Publ. Statement-Free
  • ROP rates
  • rate type modular
    position charge N/A
  • inserts
  • net FSI rate charge (CPM)$105.00
    quantity (confirm prior) 95,800
  • deadlines
  • booking Tues Week Prior 1pm CT
    material Tues Week Prior 3pm CT
  • ROP specifications
  • 1C - 0.937" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.0" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.375"
  • CAREER specifications
  • 1C - 0.937" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.06" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.5"
  • ROP standardized ad sizes
  • Banner 10.34"w x 2.143"h
    1/8 page (H) 4.046"w x 4.0"h
    1/8 page (V) 4.046"w x 4.0"h
    1/4 page (V) 4.046"w x 5.071"h
    1/3 page (H) 4.046"w x 7.143"h
    1/3 page (V) 4.046"w x 7.143"h
    1/2 page (H) 10.34"w x 5.071"h
    1/2 page (V) 10.34"w x 5.071"h
    3/4 page (V) 6.144"w x 10.214"h
    Page Dominant 6.114"w x 10.214"h
    Full page 10.34"w x 10.214"h
  • population characteristics
  • total population 350,504
    age less than 35 47%
    age 55 and over 27%
    age 65 and over 15%
    visible minority 20%
    indigenous ancestry 11%
  • top labour force industries
  • health care and social assistance 15%
    retail trade 11%
    educational services 10%
    construction 9%
    professional, scientific and technical services 6%
  • household characteristics
  • total households 149,297
    average persons/household 2.57
  • household income
  • median $ 93,841
    average $ 107,413
  • average annual household spending
  • child care$ 586
    mortgage for living quarters$ 6,942
    tuition fees$ 1,641
    food from Stores$ 11,585
    food from Restaurants$ 3,904
    clothing and accessories$ 2,964
    games of chance$ 225
    government-run lotteries$ 133
    charitable contributions$ 756
    automobiles$ 1,441
    airplane travel$ 931
    package vacations$ 1,069
    health care services$ 259
    retirement/pension funding$ 4,327
    entertainment$ 1,313
  • agriculture
  • total farm operators (farms) 3,882
    total purchases of chemicals ($) $ 74M
    beef farms 575
    oilseed farms 1,011
    wheat farms 282
    Report printed: September 09, 2025
    Market Info data is based on the primary coverage area of each newspaper as derived from the best available circulation information. Data has been synthesized and updated based on information licensed under the Open Government Licence - Canada (Statistics Canada - Census of Population, Census of Agriculture, Survey of Household Spending, Geographic Attribute File; Agriculture and Agri-Food Canada - Annual Crop Inventory) and Canada Post.