Saskatoon Bridges
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneSK-60MIN-SASKATOON
  • circulation
  • total circulation:70,875
     paid:0
     controlled:70,875
     electronic:
    audit date: 2024/02/26
    audit basis: Publisher Sworn - Free
  • ROP rates
  • Level 1 Open Gross$0.00
    Full Colour 1/4 page $129.00
    1/2 page $220.00
    full page $437.00
    position charge N/A
    career / classified rate$0.00
    Net FSI rate charge (CPM)$105.00
  • inserts
  • quantity (confirm prior) 95,800
     
    publication specification
     
    booking deadline Tues Week Prior
    material deadline Tues Week Prior
  • ROP specifications
  • 1C - 0.937" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.0" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.375"
  • CAREER specifications
  • 1C - 0.937" 6C - 6.25"
    2C - 2.0" 7C - 7.3"
    3C - 3.06" 8C - 8.375"
    4C - 4.125" 9C - 0.0"
    5C - 5.187" 10C - 10.5"
  • ROP standardized ad sizes
  • Banner 10.34"w x 2.143"h
    1/8 page (H) 4.046"w x 4.0"h
    1/8 page (V) 4.046"w x 4.0"h
    1/4 page (V) 4.046"w x 5.071"h
    1/3 page (H) 4.046"w x 7.143"h
    1/3 page (V) 4.046"w x 7.143"h
    1/2 page (H) 10.34"w x 5.071"h
    1/2 page (V) 10.34"w x 5.071"h
    3/4 page (V) 6.144"w x 10.214"h
    Page Dominant 6.114"w x 10.214"h
    Full page 10.34"w x 10.214"h
  • demographics
  • total population  
    males 127,861
    females 134,589
    total households  
    with children 27,809
    without children 23,327
    person / household 2.5
  • household income
  • average $62,068
    percent over $60k 41%
    percent over $100k 16%
  • education
  • none 14%
    other 86%
    high school 25%
    trades 12%
    college 20%
    university 28%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,868
    cell and internet $508
    home renovations $2,748
    rrsp's $1,425
    lotteries $130
    health insurance $320
    appliances $352
    furnishings $725
    computer hardware $285
    auto / truck purchase $2,727
    auto / truck lease $559
    air travel $339
  • agriculture
  • total number of farms 3,882
    livestock farms 111
    oilseed farms 660
    wheat farms 434
    farms using internet 1,569
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.