Banff/Canmore (Bow Valley) Crag and Canyon
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth143
    zoneAB-60MIN-CALGARY
  • circulation
  • total circulation:8,023
     paid:0
     controlled:8,023
     electronic:
    audit date: 2022/02/22
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$0.87
    Full Colour 1/4 page $71.00
    1/2 page $122.00
    full page $223.00
    position charge 0.25% of ad cost
    career / classified rate$0.87
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 8,023
     
    publication specification
     
    booking deadline Fri 12pm MT
    material deadline Fri 12pm MT
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.25"h
    1/8 page (V) 2.0"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 8.25"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • regular features
  • LIFESTYLE - Health & Wellness Weekly
  • special supplements
  • AGRICULTURE - Harvest March
  • demographics
  • total population  
    males 9,965
    females 9,761
    total households  
    with children 1,841
    without children 1,527
    person / household 2.6
  • household income
  • average $77,879
    percent over $60k 53%
    percent over $100k 24%
  • education
  • none 8%
    other 92%
    high school 22%
    trades 10%
    college 22%
    university 38%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,526
    cell and internet $582
    home renovations $2,531
    rrsp's $2,488
    lotteries $172
    health insurance $393
    appliances $357
    furnishings $967
    computer hardware $321
    auto / truck purchase $3,153
    auto / truck lease $707
    air travel $419
  • agriculture
  • total number of farms 1
    livestock farms 0
    oilseed farms 0
    wheat farms 0
    farms using internet 1
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.