Shellbrook/Spiritwood Chronicle Herald
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Clark Pepper
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneSK-60MIN-PRINCE ALBERT
  • circulation
  • total circulation:4,077
     paid:0
     controlled:4,077
    audit date: 2021/11/30
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.68
    colour 1/4 page $152.00
    1/2 page $152.00
    full page $152.00
    position charge N/A
    career / classified rate$2.42
    Net FSI rate charge (CPM)$61.00
  • inserts
  • Insert quantity required 4,077
     
    special instructions
    No larger than 8.5" X 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. MUST BE BUNDLED AND BOXED. NO PALLETS.
    shipping address
    Shellbrook Chronicle 46 Main Street, Shellbrook, SK, S0J 2E0
     
    booking deadline Fri 4:00pm CST
    material deadline Mon 10:00am CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.0"h
  • demographics
  • total population  
    males 11,199
    females 10,727
    total households  
    with children 1,872
    without children 2,081
    person / household 2.9
  • household income
  • average $50,560
    percent over $60k 28%
    percent over $100k 10%
  • education
  • none 33%
    other 67%
    high school 24%
    trades 16%
    college 14%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 25%
    Health care and social assistance 11%
    Educational services 9%
    Retail trade 9%
    Public administration 8%
  • average household spending / yr
  • mortgage payments $3,427
    cell and internet $462
    home renovations $2,486
    rrsp's $678
    lotteries $104
    health insurance $271
    appliances $335
    furnishings $626
    computer hardware $217
    auto / truck purchase $2,151
    auto / truck lease $471
    air travel $254
  • agriculture
  • total number of farms 2,570
    livestock farms 44
    oilseed farms 168
    wheat farms 77
    farms using internet 513
    Report printed: December 08, 2021
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data