Pembina Combination (Altona RR Valley Echo/Carman Valley Leader/Morden Times/Winkler Times)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Jack Neufeld
publication details market info
  • general
  • frequencycombo a
    publication daythursday
    ROP format10C tabloid
    career / classified format9C tabloid
    page depth160
    zoneMB-SOUTH EAST
  • circulation
  • total circulation:21,220
     paid:67
     controlled:21,153
    audit date: 2018/10/10
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$3.90
    colour 1/4 page $336.00
    1/2 page $500.00
    full page $500.00
    position charge 0.25% of ad cost
    career / classified rate$3.67
    Net FSI rate charge (CPM)$70.00
  • inserts
  • Insert quantity required 21,400
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11", thickness cannot exceed 15mm. Maximum weight 35g. $72 cpm for flyers 36-50g. Warehouse hours: M-F 7-3
    shipping address
    See Individual Locations , , ,
     
    booking deadline Thu 10am CT
    material deadline Fri 10am CT
  • ROP specifications
  • 1C - 1.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 1.0" 6C - 6.12"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.29"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 2.86"h
    1/8 page (V) 2.0"w x 7.14"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.0"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.57"h
    Page Dominant 8.25"w x 8.57"h
    Full page 10.25"w x 11.43"h
  • demographics
  • total population  
    males 28,047
    females 28,264
    total households  
    with children 7,087
    without children 5,725
    person / household 2.8
  • household income
  • average $53,739
    percent over $60k 32%
    percent over $100k 9%
  • education
  • none 34%
    other 66%
    high school 25%
    trades 11%
    college 16%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Manufacturing 16%
    Health care and social assistance 11%
    Retail trade 9%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,805
    cell and internet $489
    home renovations $2,772
    rrsp's $809
    lotteries $111
    health insurance $291
    appliances $332
    furnishings $653
    computer hardware $256
    auto / truck purchase $2,321
    auto / truck lease $497
    air travel $278
  • agriculture
  • total number of farms 2,267
    livestock farms 54
    oilseed farms 235
    wheat farms 177
    farms using internet 1,089
    Report printed: December 08, 2021
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data